Associate Consultant

2 weeks ago

bangalore, India ITC Infotech Full time

Adobe RT-CDP SME

Job Description

CDP Platform Leadership:

  • Lead management and administration of the Adobe Real-time CDP and related toolkit.
  • Provide architectural leadership and support for the platform as required by business requirements.
  • Collaborate on the management and optimization of data pipelines to and from Adobe CDP. Source systems will be e.g. Brand websites, D2C, CRM apps, offline campaign datasets etc.
  • Provide guidance on segment-building and assist in performing dynamic customer-level analysis.
  • Form Consumers Golden Records in Adobe CDP solution and enrich the same on an ongoing basis with website user behaviour data etc. Apply customer record de-dup and stitching rules etc to have high quality Consumer Golden Records
  • Diagnose and resolve functional issues efficiently.
  • Manage and maintain overall architecture documentation.
  • Coordinate with privacy and compliance teams on proper handling of consumer PII.

Technical Leadership:

  • Develop and maintain effective working relationships with team members, internal partners, and other stakeholders.
  • Interface with specific SMEs and business teams across CRM, MarTech, and AdTech to gather business requirements and define technical architecture for enhanced customer experiences and innovative marketing data solutions.
  • Manage the day-to-day work of onshore and offshore developers, acting as their technical lead and offering solutions as needed.
  • Deliver innovative ideas to solve customer needs.
  • Engage in technical resource planning and level-of-effort estimation to support project scoping, pricing, and planning.
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