▷ (High Salary) Campaign Specialist (SFMC)

4 weeks ago

Pune, India dentsu Full time
About the job

Company Description

Merkle, a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their customer portfolios. Its expertise in data, technology, and analytics enables it to gain insights into consumer behavior, driving hyper-personalized marketing strategies. Merkle's consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions capabilities combine to drive improved marketing results and a competitive edge. With over 14,000 employees, Merkle is headquartered in Columbia, Maryland, with more than 50 additional offices worldwide. Its innovative solutions enable brands to build meaningful customer relationships and enhanced customer experience.

Total Experience: 2 to 4 Years

Location: Pune

Key Responsibilities:

- Campaign Strategy Development: Collaborate with marketing, sales, and product teams to develop comprehensive CRM campaign strategies aligned with business goals and customer segmentation.- Campaign Planning and Execution: Plan, execute, and optimize Marketing campaigns across multiple channels such as email, SMS, push notifications, WhatsApp, and in-app messaging. Customer Segmentation: Utilize customer data to segment the audience effectively and personalize campaigns to enhance relevance and engagement.- Content Creation and Optimization: Work closely with content creators to develop compelling messaging and creative assets for CRM campaigns. Continuously test and optimize content to improve campaign performance. Familiarity with HTML, CSS, and JavaScript.- Analytics and Reporting: Monitor campaign performance metrics such as open rates, click-through rates, conversion rates, and ROI. Analyze data to derive insights and make data-driven decisions to optimize future campaigns.- Customer Lifecycle Management: Implement lifecycle marketing strategies to nurture leads, onboard new customers, drive repeat purchases, and win back lapsed customers. Automation and Technology Integration: Leverage CRM platforms and marketing automation tools to streamline campaign processes, enhance targeting capabilities, and improve overall efficiency.- Cross-Functional Collaboration: Collaborate with internal teams including marketing, sales, product, and customer support to ensure alignment of CRM campaigns with broader business initiatives and customer journeys.- Compliance and Data Governance: Ensure compliance with data protection regulations and best practices for data handling and customer communication.- Client Communication: Effectively communicate with clients to understand their reporting requirements and expectations. Present findings and insights to clients in a clear, understandable manner.

Qualifications:

- Bachelor’s degree in marketing, Business Administration, or related field. Master's degree is a plus.- Proven experience in CRM campaign management or related roles, preferably in a fast-paced, customer-centric environment.- Strong analytical skills with the ability to interpret data and derive actionable insights.- Proficiency in CRM platforms (e.g., Salesforce, HubSpot, Marketo, MoEngage etc) and marketing automation tools.- Excellent project management skills with the ability to manage multiple campaigns simultaneously and meet tight deadlines.- Advanced MS Excel and PowerPoint storytelling skills- Creative thinking and problem-solving abilities with a focus on delivering innovative and effective campaigns.- Strong communication and interpersonal skills with the ability to collaborate effectively across teams.- Understanding of data privacy regulations (e.g., GDPR, CCPA) and best practices for compliance.- Certification in CRM or related areas is a plus.

Note: The responsibilities and qualifications outlined above are indicative and may vary depending on the specific requirements of the hiring.

To apply, pls apply on LinkedIn as well as send us your updated cv mentioning the below details to (so we can process your candidature faster):

We thank you for sending us your profile & details for this role. If your profile gets shortlisted for roles with us, we look forward to a conversation with you to learn about more of what makes you awesome

Dentsu International is growing exponentially as we help our clients make meaningful progress as champions of good change. Come be a part of this amazing journey, together with some of the best minds in the business that call us home.

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