Campaign Specialist

1 month ago

pune, India dentsu Full time
About the job
Company Description
Merkle, a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their customer portfolios. Its expertise in data, technology, and analytics enables it to gain insights into consumer behavior, driving hyper-personalized marketing strategies. Merkle's consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions capabilities combine to drive improved marketing results and a competitive edge. With over 14,000 employees, Merkle is headquartered in Columbia, Maryland, with more than 50 additional offices worldwide. Its innovative solutions enable brands to build meaningful customer relationships and enhanced customer experience.
Total Experience: 2 to 4 Years
Location: Pune
Key Responsibilities:
Campaign Strategy Development: Collaborate with marketing, sales, and product teams to develop comprehensive CRM campaign strategies aligned with business goals and customer segmentation.
Campaign Planning and Execution: Plan, execute, and optimize Marketing campaigns across multiple channels such as email, SMS, push notifications, WhatsApp, and in-app messaging. Customer Segmentation: Utilize customer data to segment the audience effectively and personalize campaigns to enhance relevance and engagement.
Content Creation and Optimization: Work closely with content creators to develop compelling messaging and creative assets for CRM campaigns. Continuously test and optimize content to improve campaign performance. Familiarity with HTML, CSS, and JavaScript.
Analytics and Reporting: Monitor campaign performance metrics such as open rates, click-through rates, conversion rates, and ROI. Analyze data to derive insights and make data-driven decisions to optimize future campaigns.
Customer Lifecycle Management: Implement lifecycle marketing strategies to nurture leads, onboard new customers, drive repeat purchases, and win back lapsed customers. Automation and Technology Integration: Leverage CRM platforms and marketing automation tools to streamline campaign processes, enhance targeting capabilities, and improve overall efficiency.
Cross-Functional Collaboration: Collaborate with internal teams including marketing, sales, product, and customer support to ensure alignment of CRM campaigns with broader business initiatives and customer journeys.
Compliance and Data Governance: Ensure compliance with data protection regulations and best practices for data handling and customer communication.
Client Communication: Effectively communicate with clients to understand their reporting requirements and expectations. Present findings and insights to clients in a clear, understandable manner.
Qualifications :
Bachelor’s degree in marketing, Business Administration, or related field. Master's degree is a plus.
Proven experience in CRM campaign management or related roles, preferably in a fast-paced, customer-centric environment.
Strong analytical skills with the ability to interpret data and derive actionable insights.
Proficiency in CRM platforms (e.g., Salesforce, HubSpot, Marketo, MoEngage etc) and marketing automation tools.
Excellent project management skills with the ability to manage multiple campaigns simultaneously and meet tight deadlines.
Advanced MS Excel and PowerPoint storytelling skills
Creative thinking and problem-solving abilities with a focus on delivering innovative and effective campaigns.
Strong communication and interpersonal skills with the ability to collaborate effectively across teams.
Understanding of data privacy regulations (e.g., GDPR, CCPA) and best practices for compliance.
Certification in CRM or related areas is a plus.
Note: The responsibilities and qualifications outlined above are indicative and may vary depending on the specific requirements of the hiring.
To apply, pls apply on LinkedIn as well as send us your updated cv mentioning the below details to (so we can process your candidature faster):
We thank you for sending us your profile & details for this role. If your profile gets shortlisted for roles with us, we look forward to a conversation with you to learn about more of what makes you awesome
Dentsu International is growing exponentially as we help our clients make meaningful progress as champions of good change. Come be a part of this amazing journey, together with some of the best minds in the business that call us home.
Follow us on LinkedIn to stay updated:

  • Adobe Campaign Classic Analyst

    4 weeks ago

    pune, India RapidBraiins Full time

    Job Position : Adobe Campaign Classic AnalystExperience : 6+ YearsLocation : Mumbai, BangaloreNotice Period : 0-30 DaysJob Description : - Join our dynamic interdisciplinary team comprising specialists in marketing/media, statistics/analysis, customer journey, application development, and IT infrastructure.- As an Adobe Campaign Specialist, you will play a...

  • Campaign Specialist

    1 month ago

    Pune, India dentsu Full time

    About the jobCompany DescriptionMerkle, a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their customer...

  • Campaign Specialist

    1 month ago

    Pune, India dentsu Full time

    About the job Company Description Merkle, a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their...

  • Adobe Campaign Classic Analyst

    1 month ago

    Mumbai/Pune, Maharashtra, India RapidBraiins Full time

    Job Position : Adobe Campaign Classic AnalystExperience : 6+ YearsLocation : Mumbai, BangaloreNotice Period : 0-30 DaysJob Description : - Join our dynamic interdisciplinary team comprising specialists in marketing/media, statistics/analysis, customer journey, application development, and IT infrastructure.- As an Adobe Campaign Specialist, you will play a...

  • Adobe Campaign Classic Analyst

    4 weeks ago

    Mumbai/Pune/Bangalore, India RapidBraiins Full time

    Job Position : Adobe Campaign Classic AnalystExperience : 6+ YearsLocation : Mumbai, BangaloreNotice Period : 0-30 DaysJob Description : - Join our dynamic interdisciplinary team comprising specialists in marketing/media, statistics/analysis, customer journey, application development, and IT infrastructure.- As an Adobe Campaign Specialist, you will play a...

  • Campaign Executive, Programmatic

    5 days ago

    pune, India Mediabrands Full time

    About Us Matterkind is a committed and uniquely resourced partner, leading the media world away from billions of opaque impressions to the right number of conscious connections. Matterkind (previously Cadreon) offers an expanded and enhanced suite of addressable activation solutions, advisory services and affiliate marketing taking a people-first and...

  • Campaign Executive, Programmatic

    5 days ago

    Pune, India Mediabrands Full time

    About UsMatterkind is a committed and uniquely resourced partner, leading the media world away from billions of opaque impressions to the right number of conscious connections. Matterkind (previously Cadreon) offers an expanded and enhanced suite of addressable activation solutions, advisory services and affiliate marketing taking a people-first and ethical...

  • ▷ (High Salary) Campaign Specialist (SFMC)

    4 weeks ago

    Pune, India dentsu Full time

    About the jobCompany DescriptionMerkle, a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their customer...

  • Demand Generation Specialist

    2 weeks ago

    Pune, India Intangles Full time

    Job Title : Demand Generation Specialist Location: Pune Job Type: Full-Time Job Summary: The Demand Generation Specialist at Intangles will play a pivotal role within the marketing department, focused on creating and executing marketing campaigns that generate leads and build a sales pipeline. This role requires advanced skills in data mining,...

  • Demand Generation Specialist

    4 weeks ago

    pune, India Intangles Full time

    Job Title : Demand Generation SpecialistLocation: PuneJob Type: Full-TimeJob Summary:The Demand Generation Specialist at Intangles will play a pivotal role within the marketing department, focused on creating and executing marketing campaigns that generate leads and build a sales pipeline. This role requires advanced skills in data mining, proficiency with...

  • Digital Marketing Specialist

    7 days ago

    Pune, India Yello Consultancy Full time

    Company Description We suggest you enter details here. Role Description This is a full-time on-site role as a Digital Marketing Specialist located in Pune. As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies, managing online campaigns, analyzing data and performance metrics, and optimizing...

  • Email Marketing Specialist

    2 weeks ago

    pune, India vmedulife Software Full time

    About vmedulife Software vmedulife Software provides integrated cloud LMS software used by millions of users. We have built great software and excellent client services. Now for further achievements, we are looking for more team members who are self-driven, skilled, and excited to join the vmedulife team soon. Come to work in a growing company that offers...

  • Email Marketing Specialist

    2 weeks ago

    Pune, India vmedulife Software Full time

    About vmedulife Softwarevmedulife Software provides integrated cloud LMS software used by millions of users. We have built great software and excellent client services.Now for further achievements, we are looking for more team members who are self-driven, skilled, and excited to join the vmedulife team soon. Come to work in a growing company that offers...

  • Demand Generation Specialist

    1 month ago

    pune, India Intangles Full time

    Job Title : Demand Generation Specialist Location: Pune Job Type: Full-Time Job Summary: The Demand Generation Specialist at Intangles will play a pivotal role within the marketing department, focused on creating and executing marketing campaigns that generate leads and build a sales pipeline. This role requires advanced skills in data mining, proficiency...

  • Demand Generation Specialist

    4 weeks ago

    pune, India Intangles Full time

    Job Title : Demand Generation Specialist Location: Pune Job Type: Full-Time Job Summary: The Demand Generation Specialist at Intangles will play a pivotal role within the marketing department, focused on creating and executing marketing campaigns that generate leads and build a sales pipeline. This role requires advanced skills in data mining, proficiency...

  • Demand Generation Specialist

    1 month ago

    Pune, India Intangles Full time

    Job Title: Demand Generation SpecialistLocation: PuneJob Type: Full-TimeJob Summary:The Demand Generation Specialist at Intangles will play a pivotal role within the marketing department, focused on creating and executing marketing campaigns that generate leads and build a sales pipeline. This role requires advanced skills in data mining, proficiency with...

  • Demand Generation Specialist

    1 month ago

    Pune, India Intangles Full time

    Job Title: Demand Generation SpecialistLocation: PuneJob Type: Full-TimeJob Summary:The Demand Generation Specialist at Intangles will play a pivotal role within the marketing department, focused on creating and executing marketing campaigns that generate leads and build a sales pipeline. This role requires advanced skills in data mining, proficiency with...

  • Marketing Specialist

    2 weeks ago

    pune, India Qualys Full time

    Come work at a place where innovation and teamwork come together to support the most exciting missions in the world! Marketing Automation Specialist / Email Marketing Specialist – Plans and executes email campaigns using the marketing automation system. Works closely with Product, Campaign Managers and Events Marketing teams, as well as Enterprise...

  • Marketing Specialist

    2 weeks ago

    Pune, India Qualys Full time

    Come work at a place where innovation and teamwork come together to support the most exciting missions in the world! Marketing Automation Specialist / Email Marketing Specialist – Plans and executes email campaigns using the marketing automation system. Works closely with Product, Campaign Managers and Events Marketing teams, as well as Enterprise...

  • Digital Marketing Specialist

    7 days ago

    Pune, India Passion Minds Private Limited Full time

    Company DescriptionWe seek a Digital Marketing Specialist to help improve the effectiveness of our and our client's marketing campaigns. Passion Minds is a marketing and advertising firm that focuses on the needs of the business-to-business (B2B) industry. We offer a full range of content, digital, and other traditional services, including HR consulting and...