Brand Manager- Luxury Lifestyle Brand- 6-9 years- Bengaluru
1 month ago
About Our Client
Our client is one of India's foremost names in the luxury & lifestyle space with a 40+ year old history in the country.
Job Description
- Lead the Consumer understanding, Brand positioning, Collection Concepts, & Campaign management
- Establishing the brand as the leading aspirational brand in the fine jewellery category. Thereby grow the consumer community for the same through social media, PR
- Content ideation, creation and execution
- IP ideation, creation and execution for brand
- Brand Custodian - Brand roll out at touch points - creating guidelines, ensuring
- Retail collateral creation and support
- Direct Marketing / Performance marketing creatives support
- Identifying relevant platforms and channels for brand and growing these platforms and channels
- Identifying new agencies, partners maintaining relationships and negotiating costs
- Customer insighting to bring in relevant inputs for business
- Managing Brand Budgets
The Successful Applicant
Having worked in luxury and lifestyle space is a must for 6+ years is a must- profile will be rejected if otherwise MBAs in sales in marketing is preferred Excellent communication skills Current/preferred location to be Bengaluru
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