Brand Manager- Luxury Lifestyle Brand- 6-9 years- Bengaluru

1 month ago


bangalore, India Michael Page Full time
One of the largest and most recognizable lifestyle brands in the country One of the leading luxury brands in India with a near 40 year old legacy

About Our Client

Our client is one of India's foremost names in the luxury & lifestyle space with a 40+ year old history in the country.

Job Description

- Lead the Consumer understanding, Brand positioning, Collection Concepts, & Campaign management
- Establishing the brand as the leading aspirational brand in the fine jewellery category. Thereby grow the consumer community for the same through social media, PR
- Content ideation, creation and execution
- IP ideation, creation and execution for brand
- Brand Custodian - Brand roll out at touch points - creating guidelines, ensuring
- Retail collateral creation and support
- Direct Marketing / Performance marketing creatives support
- Identifying relevant platforms and channels for brand and growing these platforms and channels
- Identifying new agencies, partners maintaining relationships and negotiating costs
- Customer insighting to bring in relevant inputs for business
- Managing Brand Budgets

The Successful Applicant

Having worked in luxury and lifestyle space is a must for 6+ years is a must- profile will be rejected if otherwise MBAs in sales in marketing is preferred Excellent communication skills Current/preferred location to be Bengaluru

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