Inside Sales Executive

2 weeks ago

Bengaluru, India CollegePass Full time
1. Lead Engagement and Qualification (30%)

- Manage and prioritize leads handed over by the marketing team to maximize conversion potential.- Qualify inbound leads by assessing their readiness and interest in CollegePass services.- Initiate contact with leads promptly via calls, emails, and virtual platforms to build initial rapport.- Understand each prospect's needs and pain points to personalize communication.

2. Sales Conversion and Enrollments (40%)

- Drive enrollments by effectively presenting CollegePass’s offerings and unique value propositions.- Conduct consultations with prospective students and/or parents to explain service packages, pricing, and the admissions process.- Address objections and offer tailored solutions to overcome hesitations or doubts.- Meet or exceed monthly and quarterly sales enrollment targets.

3. Follow-Up and Lead Nurturing (15%)

- Execute consistent and timely follow-ups for warm leads, ensuring they progress through the sales funnel.- Maintain strong communication with leads who are undecided, providing additional resources, demos, or webinars to build trust.- Keep prospects engaged with updates about CollegePass’s services, webinars, success stories, or new features.

4. Reporting and CRM Management (10%)

- Regularly update the CRM with lead status, follow-up actions, and any important notes to ensure accurate tracking.- Generate daily and weekly reports on lead conversion, pipeline status, and performance metrics.- Use data insights from the CRM to improve sales strategies and share feedback with the sales and marketing teams.

5. Collaboration with Marketing (5%)

- Share insights on the quality of leads received, including feedback on recurring questions or areas of improvement in outreach campaigns.- Participate in alignment meetings with the marketing team to discuss lead handover processes and conversion challenges.

Key Performance Indicators (KPIs):

1. Lead Engagement:

- Percentage of marketing leads contacted within the first 24 hours.- Number of active leads in the pipeline.

1. Sales Conversion:

- Monthly/quarterly revenue from enrollments.- Lead-to-enrollment conversion rate.

1. Lead Nurturing:

- Percentage of follow-ups completed as per the schedule.- Number of warm leads successfully moved to the decision stage.

1. CRM Accuracy:

- Consistency and timeliness of updates in the CRM.- Percentage of leads with complete data profiles.

Skills and Competencies Required:

- Strong communication and relationship-building skills to engage with warm leads effectively.- Proficiency in CRM and sales tools for managing the sales funnel efficiently.- Ability to identify and address the unique needs of prospective students and parents.- Goal-oriented mindset, with the ability to prioritize leads for faster conversions.- Familiarity with the college admissions process and education consulting industry (preferred).

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