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Head of Marketing

2 months ago

Bengaluru, India MetaMorph Full time
Job Overview:We are looking for an experienced and innovative

Head of Marketing

to lead our global marketing strategy, with a focus on the US and European markets. The ideal candidate will have a proven track record in B2B marketing for physical goods and be skilled in developing go-to-market (GTM) strategies to drive lead generation, boost sales, and close more deals. You will work closely with cross-functional teams to ensure our products and services are positioned effectively to gain market share and increase revenue.

Key Responsibilities:

Global GTM Strategy (US and Europe) : Develop and execute tailored go-to-market (GTM) strategies for the US and European markets, ensuring market penetration, brand visibility, and sales enablement.B2B Marketing Leadership : Lead the marketing efforts specifically tailored to B2B audiences, focusing on driving demand for physical goods. Understand the complexities of supply chains, distribution, and partnerships within the B2B ecosystem.Lead Generation & Sales Alignment : Collaborate with the sales team to create lead generation strategies that target high-value customers and industries, driving top-of-the-funnel leads and supporting the sales team in deal closure.Market Research & Competitive Analysis : Conduct in-depth market research to identify trends, customer needs, and competitive dynamics in both the US and Europe, ensuring marketing efforts align with market demand.Brand Positioning : Develop strong, differentiated messaging that clearly communicates the value proposition of our products, ensuring consistency across all channels, platforms, and geographies.Digital Marketing & Demand Generation : Lead digital marketing initiatives (SEO, SEM, content marketing, paid media) focused on increasing lead generation, conversions, and customer acquisition in B2B sectors.Product Marketing : Work with the product and sales teams to create compelling go-to-market plans for product launches, including messaging, marketing collateral, and sales enablement tools.Sales Enablement : Equip the sales team with the right marketing assets, presentations, and insights to drive conversations forward and close deals more efficiently.Performance Tracking & Optimization : Measure and analyze the effectiveness of marketing campaigns, adjusting strategies as needed to optimize lead generation, engagement, and ROI.Partnership & Event Marketing : Collaborate with industry partners and organize trade shows, conferences, and events that connect with decision-makers in target industries.

Key Qualifications:

Education : Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.Experience : 5-10 years of experience in B2B marketing, particularly in marketing physical goods across US and European markets.GTM Expertise : Proven experience in developing and executing go-to-market strategies across multiple geographies, especially the US and Europe.B2B Marketing Skills : Strong background in B2B marketing for physical goods, with knowledge of distribution, sales cycles, and account-based marketing.Sales Collaboration : Experience working closely with sales teams to drive lead generation, improve sales enablement, and achieve revenue goals.Digital & Data-Driven Marketing : Expertise in digital marketing tools (SEO, PPC, email marketing) and a strong understanding of analytics platforms for data-driven decision-making.Leadership & Team Management : Strong leadership skills with a history of building and managing high-performance marketing teams.Cross-Functional Collaboration : Ability to work with product, sales, and operations teams to align marketing strategies with overall business objectives.Results-Oriented : Proven track record of delivering results through strategic marketing efforts that drive revenue growth and increase market share.