Associate - Corporate Activation Lead
5 days ago
About the Company CashKaro is India’s #1 cashback and coupons platform, trusted by over 25 million users. We drive more sales to Amazon, Flipkart, Myntra, and Ajio than any other paid channel—surpassing even Google and Meta. Backed by Ratan Tata and with a recent $16 million funding from Affle, we're on a high-growth path, crossing ₹300 crore in revenue and aiming for ₹500 crore soon. We also run - EarnKaro : A referral platform trusted by 500,000+ influencers that drives unmatched traffic to top e-commerce platforms. BankKaro : A platform helping users find the best financial products, including credit cards, personal loans, and mutual funds, based on their unique needs. Role: Associate – Corporate Activation (BFSI Sales) As an Associate - Corporate Activation Lead, you will manage and execute BTL (Below the Line) activation strategies within corporate setups to promote and sell financial products like credit cards and loans. This is a sales-oriented, on-ground role focused on acquiring customers by running impactful campaigns and building strong relationships with corporate partners. Key Responsibilities BTL Activations & Sales : Plan and execute BTL events in corporate offices/common areas to promote and generate leads for credit cards and loans. Actively drive on-ground customer acquisition. Performance Tracking & Optimization : Monitor activation results, gather feedback, track ROI, and fine-tune strategies to improve outcomes. Scouting & Partnerships : Identify and partner with companies for regular activations. Build a pipeline of corporate contacts to ensure steady event opportunities. Client Relationship Management : Maintain strong relationships with HR teams and decision-makers in corporate offices to facilitate repeat activations and cross-sell opportunities. What You Must Bring BTL Experience : Proven experience in managing and executing BTL activations in a corporate environment. Prior BFSI sales experience is a big plus. Sales Drive : Strong ability to engage employees, pitch products effectively, and close sales. Event Management Skills : Excellent organizational abilities to plan and manage corporate events seamlessly. Communication & Negotiation : Strong verbal and written communication skills, with the ability to influence and negotiate effectively. Data-Driven Mindset : Ability to track KPIs, analyze performance metrics, and use insights to enhance campaign ROI. Energetic & Result-Oriented : Passionate, goal-driven individual who thrives in a dynamic work environment. Bonus Points If You Have Credit Card Sales Experience : Specific experience in selling credit cards through corporate activations. Proven ROI Delivery : Demonstrated success in improving conversion rates, sales numbers, and ROI through past campaigns. Innovative Campaigns : Experience launching creative, high-impact BTL strategies that stand out from traditional activations. Corporate Network : Strong relationships with HR or admin teams in large corporations. Agility Under Pressure : Ability to execute flawlessly in fast-paced environments with last-minute changes. Why Join Us Start-up Energy : Join a young, fast-growing company with a collaborative, high-energy culture. Growth Opportunities : Customize your career trajectory with room for rapid advancement and learning. Innovative Environment : Be part of a team that values creativity, experimentation, and ownership. Exciting Perks : Regular team outings, fun in-house events, and a vibrant work atmosphere await you
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