Marketing Content Specialist
5 months ago
Company Overview:
Plutonapps is a creative-first technology solutions company that offers innovative and tailor-made software development, and IT consulting services. Our team is passionate about delivering the best solutions and customer experiences for our clients, and we are looking for a Content Strategist to join our team. You can find out more about us by visiting our website .
Job Overview:
We are seeking a talented Content Strategist to join our team. The ideal candidate will be responsible for creating engaging and informative content for various online platforms. The Content strategist should be able to produce high-quality written materials that are grammatically correct, well-researched, and optimized for SEO. The candidate should also have a strong understanding of digital marketing strategies and be able to create content that aligns with our brand's voice and tone.
Responsibilities:
- Develop and execute content strategies that align with business goals and drive engagement and conversions.
- Conduct thorough research to understand audience personas, user behavior, and industry trends.
- Develop content plans that include editorial calendars, content themes, and distribution channels.
- Create high-quality written content for various digital platforms, including website copy, blog posts, social media content, email marketing, and other marketing collateral.
- Optimize content for SEO and user experience.
- Collaborate with cross-functional teams, including designers, writers, and developers, to create and execute content.
- Use analytics to measure content performance and make data-driven decisions to improve content quality and effectiveness.
️ Requirements:
- Bachelor's degree in Marketing, Communications, or related field.
- Proven experience as a content strategist and writer with a strong portfolio of successful content campaigns and written work.
- Excellent writing and editing skills with a keen eye for detail.
- Deep understanding of digital marketing strategies, including SEO, PPC, social media, and email marketing.
- Experience with content management systems (CMS) and analytics tools.
- Strong research and analytical skills.
- Ability to work independently and manage multiple projects simultaneously.
- Familiarity with UX design and user behavior is a plus.
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