Senior Manager

3 weeks ago


Mumbai, India SG OASIS HR CONSULTANCY PVT LTD Full time

Opening for Leading Bakery & Pastry Retail Brand


Reporting - CMO


Qualification - MBA / Post-Graduate in Marketing and Communications

Solid Consumer marketing experience across any of the following industries - FMCG / Lifestyle / F&B

Experience across offline and online

No. of years prior experience: 10-12 years


Knowledge & Skills

Sound fundamentals of consumer marketing and brand building

Project management skills w.r.t. working with a multitude of internal stakeholders and external partners, seeing through a project / task through all stages of planning and execution

Strong communication skills (Written and spoken)

Creative problem solving

Sound working knowledge of MS office (Excel, Word, PowerPoint)


PERSONALITY, VALUES AND ATTITUDE

Self-driven, proactive, extroverted, conscientious and takes ownership of projects / tasks, Willingness to learn/unlearn and work in a dynamic environment, ability to manage direct reportees (1-2) maturity to work alongside a multitude of cross-functional teams and external agencies.


Roles & Responsibilities:

Work closely with the CMO on planning & execution of the brands content and communications calendar and initiatives - online and offline to achieve the strategic objectives set for the brand.

Work closely with rest of the marketing team (Digital, activation & LSM, packaging) and operations team to deliver effective and impactful comms solutions in line with business requirements and objectives.


Communication, Creatives and Content

ATL Campaigns (film, print, outdoor, radio)

Online (Social media, CRM, website & app, aggregator platforms, PPC campaigns etc.)

Offline ( All in-store comms, local area marketing requirements, etc.)


Photography & Videography

End-to-End project management of all content creation and shoots ( Planning, briefing, coordination, pre-production, execution according to brand guidelines and as per plan)

Coordination with relevant internal teams ( R&D, Production, Packaging)

Onboarding and managing all relevant execution partners ( Photographers, stylists, videographers)


PR and brand collaborations

PR campaigns to support new city launches and key milestones

Online /offline collaborations with other brands/influencers/media platforms for various campaigns


Agency Management

Creative & social media agency, PR agency

Relevant external execution partners


Administrative

Reports management - monthly reports on all key metrics across various marketing efforts

Financial management - marketing budget utilization, vendor negotiations, invoicing

Coordination with internal teams - R&D, Production, Packaging, Operations, IT, finance


Interested candidates, kindly send the resume at


Thanks & Regards,

Aasma Shaikh


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