Sr Trade marketing Manager

3 weeks ago

delhi, India MAISON D'​ AURAINE Full time
About the organization:
Maison D’ Auraine is a conglomerate with a bouquet of luxury haircare, beauty, personal
care, and wellness brands. We aim to offer a unique environment for our talents- a
a comprehensive people-friendly culture that endorses growth through innovation and
performance-driven system.
Job Description:
We seek a dynamic and strategic Trade Marketing person to join our team. The person will be crucial in developing and implementing effective marketing strategies to drive sales and enhance brand visibility within the trade channel. This role requires a candidate with a strong understanding of the market, excellent communication skills, and the ability to collaborate cross-functionally to achieve business objectives.
Roles & Responsibilities:
Developing and executing the trade marketing plan in line with sales and marketing objectives and managing the trade marketing budget
Improving brand presence and campaign execution across trade through excellence in planning, execution, and tracking in alignment with the annual marketing priorities
Leading and implementing specific marketing strategies and plans for assigned clients
Conceptualizing and executing trade promotions and rolling out impactful campaigns in collaboration with marketing and sales teams
Leading programs with partners to improve brand visibility
Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected.
Responsible for Channel Branding, Retail Excellence, Market Activation, and Market Specific Programs
We are carrying out all types of Branding like Retail branding/ Wall painting/ Auto back / Hoarding etc.
Create a Marketing Calendar of events across Market Segments
Responsible for Festival Creatives and Corporate Gifting
Planning and formulating concepts for all events and branding with RMs/ State heads/ Agencies etc.
Create a Database of Agencies for National/Local Markets
Vendor negotiation and finalization. Processing of vendor invoices and maintaining MIS of all the processed bills
Monitoring on-ground execution and tracking the effectiveness
Responsible for Trade Sponsorships and Scheme Collaterals
Management of Ad factors
Budgeting along with team
Primary/Must have skills:
Bachelor/ Master’s degree in Retail Marketing or related field
7+ years’ experience in the field of Trade Marketing / Events / Retail Marketing
Intermediate to advanced proficiency level of computer literacy (especially Excel).
Good planning and organizing skills; ability to prioritize and plan work activities; ability to multi-task; good communication skills, written and verbal; Proactive,
Dynamic and availability to work extended hours.
We offer
Competitive salaries
Corporate bonus program
Employee recognition program
Employee referral program
Comprehensive insurance plan
Training & and skills upgrading
Social events
Multi-Country Exposure

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