Social Media Marketing Specialist

1 day ago

Greater Bengaluru Area, India Deconstruct Full time

Location: Work from Office (Bangalore)

Experience: 2-4 years

Employment Type: Full-Time


About Deconstruct:

Deconstruct offers Beginner-friendly, Highly Effective Yet Gentle products for those who are starting their science-backed skincare journey. Deconstruct was born to ease out the science-backed skincare journey of every beginner with sensitive skin.



Scope of Work:

Social Media Strategy & Management:

  • Own end-to-end management of the brand’s social media presence across Instagram, YouTube, LinkedIn, and emerging platforms.
  • Develop and execute platform-specific strategies to grow followers, engagement, and conversions.
  • Plan and maintain the monthly content calendar in alignment with the overall marketing strategy and campaigns.

Content Creation & Asset Development:

  • Conceptualize, shoot, edit, caption, and post high-quality content (reels, videos, static posts, stories) aligned with brand guidelines.
  • Be comfortable both behind and in front of the camera for content creation.
  • Collaborate with designers, videographers, and cross-functional teams to produce impactful assets.

Analytics & Optimization:

  • Regularly track, analyze, and report performance metrics (reach, engagement, CTR, conversions).
  • Optimize campaigns and content based on insights and platform algorithm trends.
  • Monitor competitors and industry benchmarks to identify growth opportunities.

Community Engagement:

  • Actively engage with followers by responding to comments, DMs, and discussions.
  • Build and nurture an active brand community that fosters loyalty and advocacy.

Qualifications:

  • 2–4 years of experience in managing social media platforms for consumer brands (D2C, lifestyle, or beauty preferred).
  • Demonstrated success in driving follower growth and engagement through organic and paid campaigns.
  • Strong understanding of social media trends, algorithms, and viral content mechanics.
  • Proficiency in content creation – video shooting, editing, and copywriting.
  • Data-driven with experience using tools like Meta Business Suite, YouTube Studio, LinkedIn Analytics, or other social media management platforms.
  • Bachelor’s degree in Marketing, Communications, or Business Administration preferred.
  • Good at Content Planning & Strategy , Creative Briefing & Execution , Brand Understanding &Alignment


What You’ll Gain:

  • Opportunity to lead and grow the social media marketing vertical of a fast-scaling brand.
  • Exposure to strategic campaign planning and cross-functional collaboration.
  • A creative and dynamic work environment with the freedom to experiment and innovate.

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