Social Media Marketing Specialist
1 week ago
About Us:
At Glittering Arc, we specialize in creating unforgettable weddings filled with love, style, and seamless execution. As we continue to grow, we're looking for a dynamic Social Media Marketing Manager to elevate our brand presence, tell our story across platforms, and generate high-quality leads.
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Role Overview:
The Social Media Marketing Manager will be responsible for creating and implementing a social media and branding strategy that positions our company as a leading wedding planner. This role combines creativity with strategy—managing content creation, branding campaigns, paid promotions, and lead generation across digital platforms.
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Key Responsibilities:
• Social Media Management:
• Develop and execute content calendars across Instagram, Facebook, Pinterest, YouTube, and other relevant platforms.
• Manage daily posting, engagement, and community building.
• Monitor analytics and adjust strategies for better performance.
• Branding & Content Creation:
• Maintain consistent brand identity, tone, and aesthetics across all channels.
• Collaborate with photographers, videographers, and designers to produce high-quality visuals (reels, stories, posts).
• Create engaging captions, taglines, and copy tailored to the wedding industry.
• Lead Generation & Marketing Campaigns:
• Plan and execute paid ad campaigns (Meta Ads, Google Ads, etc.) to drive inquiries and conversions.
• Optimize campaigns to maximize ROI and quality leads.
• Develop partnerships with vendors, influencers, and wedding communities for cross-promotion.
• Analytics & Reporting:
• Track KPIs such as engagement rate, reach, follower growth, and conversion.
• Present monthly reports with actionable insights and recommendations.
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Qualifications & Skills:
• Proven experience (2–4 years) in social media management and digital marketing, preferably in luxury, lifestyle, or wedding/events industry.
• Strong understanding of Instagram, Pinterest, Facebook, and trending digital platforms.
• Expertise in running paid ad campaigns (Meta & Google).
• Creative eye for design, aesthetics, and storytelling.
• Excellent written and verbal communication skills.
• Familiarity with tools like Canva, Adobe Suite, Meta Business Manager, Google Analytics, etc.
• Strong organizational skills with ability to manage multiple campaigns simultaneously.
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What We Offer:
• A chance to be part of a growing luxury wedding brand.
• Creative freedom to experiment with content and campaigns.
• Opportunity to work on high-profile weddings and exclusive events.
• Competitive salary + performance-based incentives.
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