Digital Marketing Associate
3 weeks ago
Coursevita is an innovative EdTech company committed to revolutionizing education through cutting-edge technology solutions. Our mission is to empower learners worldwide by providing access to high-quality educational resources and personalized learning experiences.
Roles and Responsibilities:
- Develop and implement digital marketing campaigns across various channels, including email, social media, search engine optimization (SEO), and pay-per-click (PPC) advertising.
- Create engaging content for digital platforms, including website copy, blog posts, social media updates, and email newsletters.
- Conduct market research and analysis to identify trends, insights, and opportunities for optimization.
- Collaborate with cross-functional teams to develop and execute product marketing strategies that drive awareness, engagement, and conversions.
- Monitor and analyze the performance of digital marketing campaigns using analytics tools and provide regular reports and insights to stakeholders.
- Stay updated on industry trends and best practices in digital marketing, and recommend innovative strategies to enhance our marketing efforts.
- Assist in the planning and execution of promotional events, webinars, and other marketing initiatives.
- Maintain brand consistency across all digital channels and ensure compliance with company guidelines and standards.
Requirements Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience in digital marketing, with a strong understanding of digital marketing techniques, tools, and platforms.
- Demonstrated experience in product marketing and promoting software products or services is highly desirable.
- Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, social media management tools, and email marketing software.
- Excellent written and verbal communication skills, with the ability to create compelling content for digital channels.
- Strong analytical skills and the ability to interpret data and metrics to inform marketing strategies and decision-making.
- Creative thinking and problem-solving skills, with a proactive and collaborative approach to work.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Knowledge of SEO, SEM, and content marketing best practices is a plus.
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