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Senior Product Marketing Manager
5 days ago
We are at the forefront of transforming digital parenting at Superr.app, powered by CoinedOne Technologies. We are searching for a seasoned Product Marketing Manager with substantial experience in mobile app marketing to lead our efforts in increasing app downloads and user engagement.
About the Role
As the Product Marketing Manager for our mobile applications, you will be responsible for crafting and executing marketing strategies that drive app downloads and enhance user engagement. This role requires a deep understanding of the mobile app landscape and user behavior, as well as creativity in deploying marketing tools and tactics to meet and surpass our app download goals.
ResponsibilitiesDevelop and implement a comprehensive mobile app marketing strategy to boost app downloads and increase user retention.Utilize performance marketing techniques to optimize app visibility and conversion rates across various platforms, including SEO, PPC, and paid social advertising.Spearhead organic growth initiatives, focusing on ASO (App Store Optimization) strategies and organic user acquisition.Lead co-marketing efforts and establish partnerships that align with our app’s target audience to extend reach and downloads.Plan and execute impactful launch campaigns for new app features, coordinating with product and development teams to ensure timely rollout and market readiness.Analyze and interpret app performance metrics, using data to drive decisions and optimize marketing campaigns.Manage budgets and forecasts for marketing campaigns, ensuring efficient allocation of resources and maximum ROI.
QualificationsMinimum of 2 years of experience in mobile app marketing, with a proven track record of increasing mobile app downloads.Expert knowledge of performance marketing, digital advertising, and ASO.Strong analytical skills with the ability to apply insights from user data to refine marketing strategies.Exceptional communication and leadership skills, capable of driving cross-functional teams to achieve marketing and business goals.Bachelor’s degree in Marketing, Business, or a related field; a master’s degree is a plus.
What You’ll GainA leadership role in a dynamic and innovative digital parenting company.Freedom to innovate and implement cutting-edge marketing strategies.A collaborative environment that values creativity and initiative.Comprehensive benefits package and a competitive salary.
Application Process
Interested candidates should submit a detailed resume and a cover letter. Your cover letter should highlight your experience in mobile app marketing, including specific strategies you have employed to increase app downloads and user engagement.
Become a key player in our mission to redefine digital parenting. Apply today and help us grow our user base and impact worldwide
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