Google Ads Specialist

19 hours ago

Gurugram, India Talent Advisors Full time

WNS (Holdings) Limited (NYSE: WNS), is a leading Business Process Management (BPM) company. We combine our deep industry knowledge with technology and analytics expertise to co-create innovative, digital-led transformational solutions with clients across 10 industries. We enable businesses in Travel, Insurance, Banking and Financial Services, Manufacturing, Retail and Consumer Packaged Goods, Shipping and Logistics, Healthcare, and Utilities to re-imagine their digital future and transform their outcomes with operational excellence. We deliver an entire spectrum of BPM services in finance and accounting, procurement, customer interaction services and human resources leveraging collaborative models that are tailored to address the unique business challenges of each client. We co-create and execute the future vision of 400+ clients with the help of our 44,000+ employees.

JOB DESCRIPTION Experience

1-3 Years experience in managing SEM/PPC/Google Ads Campaigns

Through product knowledge of Google Ads

Should be certified in Fundamentals, Search, Display, Mobile, YouTube, Shopping & Analytics

Should have had experience in managing large Clients on PPC

Pay Per Click (PPC) specialist with experience managing SEM/PPC/Google Ads Campaigns

KRAs

Help create & implement PPC strategies including keyword research and analysis.

Manage and optimize existing PPC campaign components including, but not limited to – Ad Copy, Bid Prices, Cost per Conversion, Cost per Click, Keyword Research, etc.

Perform daily account management and of pay per click accounts on Google Google Ads, Yahoo, Bing and other search platforms for a variety of clients

Provide creative copy suggestions and graphical ad templates.

Assist in the management of Display network placement lists on Google Ads and through other contextual advertising platforms

Provide creative copy suggestions and graphical ad templates.

Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.

Keep pace with search engine and PPC industry trends and developments

Monitor and administer web analytics dashboards, reports and key reporting tools

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