Google Ads Specialist

11 hours ago

Gurugram, India PropertyXpo Full time

About Us: is India's fastest-growing property portal and the flagship brand under PropertyXpo Consultants Pvt. Ltd. We simplify the experience of buying, selling, and investing in real estate, especially across the high-growth Gurgaon market. With our advanced digital tools, verified listings, and expert consulting team, we deliver unmatched customer satisfaction and operational excellence. Our network includes India's leading developers, channel partners, and real estate professionals, all working together to build a smarter, faster, and more transparent property market.

Job Overview:

The Google Ads Specialist leads planning, execution, and performance optimization of campaigns across Google Ads products including Search, Performance Max, YouTube, and Retargeting. Drive highquality traffic and conversions while maximizing return on ad spend (ROAS). Set up robust conversion tracking via GA4, Google Tag Manager, hidden CRM fields/UTMs, and import conversion events (e.g. form fills or long phone calls) into Google Ads for accurate optimization. Launch Performance Max or search/display/light video ads to access automated formats across Search, Display, YouTube, Gmail & Discoverespecially effective for spanning buyer journeys

Required Skills & Qualifications

  • 3+ years managing Google Ads campaigns, with at least 1 year focused on real estate or other lead-gen verticals (e.g. education, legal, auto).
  • Google Ads Search, Display, and Performance Max certifications via Google Skillshop.
  • Strong command of keyword research tools (Keyword Planner, SEMrush/Ahrefs) and campaign management tools like Google Ads Editor.
  • Proficiency in GA4, GTM, Looker Studio or Data Studio, plus Excel/Google Sheets for bid modeling and pivot analytics.
  • Solid copywriting acumen for ad headlines and CTAs, especially with real estate-specific messaging like bedroom count, ready-to-move, location tags.
  • Hands-on experience with A/B testing frameworks and landing page builders (e.g. Unbounce, WordPress, Instapage).
  • Basic understanding of HTML/CSS to assist developers and debug tracking tags.
  • Excellent communicationable to translate performance data into business language for brokers or sales teams.
  • Analytical mindset and continuous learning attitude; stay updated on Google Ads best practices and real estate shifts (e.g. new PMax features, market pricing changes).

Role & responsibilities

  • Paid Media Strategy & Execution
  • Plan, execute and manage high-performing campaigns across Google Ads, Meta
  • (Facebook/Instagram), LinkedIn and google
  • Conduct detailed keyword research, audience targeting, and competitor benchmarking.
  • Optimize ad creatives, landing pages, and campaign structures for maximum ROI.
  • Performance Tracking & Optimization
  • Monitor campaign metrics like CTR, CPA, ROAS, and lead volumes.
  • Use tools like Google Analytics, Meta Ads Manager, and CRM platforms to derive actionable
  • insights.
  • Develop effective retargeting strategies to improve conversions.
  • Weekly & Monthly Reporting
  • Track and report all ad and social campaign metrics using Google Analytics, Meta Ads Manager
  • LinkedIn Campaign Manager, and platform insights.
  • Maintain monthly dashboards with learnings, outcomes, and improvement plans.
  • Present reports to the marketing head and leadership team.
  • Social Media Management & Creative Coordination

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