D2C Retention Marketing Expert
3 hours ago
Role DescriptionThis is a part-time remote role for a Retention Marketing Manager at Dame Health. The role involves managing customer retention strategies, analyzing marketing data, using analytical skills to improve campaigns, segmenting markets for targeted approaches, and overseeing project management tasks.
1.
Email Marketing
Develop and execute email marketing campaigns, including onboarding, post-purchase, win-back, and loyalty programs.Create segmented and personalized email flows based on customer behavior, purchase history, and engagement levels.A/B test email subject lines, copy, CTAs, and design to optimize engagement, conversion rates, and deliverability.Collaborate with content and design teams to create visually appealing and effective email templates.Analyze email performance and provide insights to improve future campaigns.
2.
WhatsApp & SMS Marketing
Create and manage WhatsApp and SMS marketing campaigns to deliver timely promotions, product updates, and transactional messages.Build personalized messaging flows for customer reactivation, cart abandonment, and product recommendations.Ensure compliance with GDPR, TCPA, and other regulatory frameworks related to messaging.
3.
Website & On-Site Personalization
Collaborate with the web development and UX teams to implement personalized product recommendations, pop-ups, and loyalty program offers on the website.Design and optimize customer journeys through on-site messaging, exit-intent pop-ups, and dynamic content to improve retention and upsell opportunities.Work closely with the product and content teams to ensure consistent brand messaging and alignment across all channels.
4.
Loyalty & Rewards Programs
Develop and manage customer loyalty programs to increase customer lifetime value (LTV) and reduce churn.Analyze customer purchase patterns to create personalized offers, rewards, and experiences that drive repeat purchases.Track and report on the performance of loyalty programs and optimize based on data insights.
5.
Customer Data & Analytics
Leverage customer data platforms (CDPs) and CRM tools to analyze customer segments and behavior, creating targeted campaigns.Measure and report on key retention KPIs, including repeat purchase rate, customer lifetime value, and churn rate.Identify opportunities to improve retention through in-depth analysis of customer feedback, surveys, and transactional data.
6.
Cross-Channel Campaign Management
Integrate and align campaigns across multiple touchpoints (email, SMS, WhatsApp, website) to deliver a seamless customer experience.Coordinate with the acquisition team to create a smooth transition from customer acquisition to retention efforts.Manage cross-functional projects with product, customer service, and tech teams to ensure consistency in customer communication.
7.
Customer Feedback & Improvement
Develop post-purchase and customer feedback loops via email surveys, WhatsApp inquiries, and website reviews to identify friction points and opportunities for improvement.Use insights from customer feedback to refine product recommendations, retention strategies, and overall customer experience.
Qualifications:
Proven experience (3-5 years) in retention marketing, preferably within a D2C or e-commerce brand.Expertise in multi-channel marketing (email, SMS, WhatsApp, website) and knowledge of automation tools like Klaviyo, HubSpot, or similar CRM platforms.Strong analytical skills with the ability to interpret complex data and turn it into actionable insights.Experience with A/B testing, segmentation, and personalization techniques.Familiarity with loyalty and rewards programs, as well as website optimization strategies.Excellent communication, project management, and collaboration skills.Knowledge of data privacy regulations (e.g., GDPR, CCPA, TCPA) and best practices for customer communications.
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