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Performance Marketing Expert Consultant

2 months ago

Delhi, India Moora Full time
About the Role:
Join us as a dedicated Freelance Performance Marketer/Media Buying Expert Consultant, specializing in Meta Ads, to propel our D2C brand, Moora, celebrated for its artisanal sarees. Your expertise will be instrumental in enhancing our digital advertising efforts and steering impactful marketing initiatives.
Location: Remote
Monthly Hours: 20
Industry: Direct-to-Consumer (D2C), Fashion & Lifestyle
Pay scale: 20 k per month
Key Responsibilities:
Growth-Driven Revenue Focus: Strategically drive and grow revenue through effective Meta Ads campaigns and digital marketing initiatives.
Process Development and Funnel Creation: Define, streamline, and implement processes for efficient campaign management and customer journey optimization.
Enhance Customer Retention and Repeat Business: Devise strategies to increase customer loyalty, retention, and encourage repeat purchases.
Data-Driven Strategy Execution: Utilize analytics to inform and refine advertising strategies, maximizing return on investment.
Market Trend Analysis: Provide insights on D2C fashion and lifestyle industry trends to inform campaign direction.
Creative and Content Strategy Consultation: Advise on content and creative approaches for digital campaigns.
Performance Monitoring and Reporting: Regularly track and report on campaign performance, offering actionable insights for improvement.
Collaborative Strategy Alignment: Work alongside our marketing team to ensure strategies are in sync with brand goals and objectives.
Requirements:
Proven track record in Performance Marketing or Media Buying, with a focus on the D2C apparel industry.
Expert knowledge and experience in managing Meta Ads.
Preferred background in the fashion and lifestyle sectors.
Strong analytical skills and proficiency in interpreting data.
Ability to work independently in a remote environment.
Excellent communication skills, capable of presenting insights and strategies effectively.
Up-to-date with current online marketing trends and best practices.
What We Offer:
A chance to work with a distinctive, artisanal brand.
Flexible, remote working arrangements.
A collaborative, creative team environment.