Performance Marketer

5 days ago

Chennai, India SYPA IICPR Full time

SYPA IICPR is India's first institute to teach the Human Well-Being Course. More than 7,000 students have studied with us, learning from certified experts through online platforms. We are committed to delivering high-quality education and promoting human well-being through innovative and effective teaching methods.


Vacancy: 1 

CTC: 4 TO 6


Role Description

The Performance Marketer will be responsible for developing and executing performance marketing strategies, managing Meta and Google campaigns, analyzing campaign performance, and optimizing marketing efforts to drive growth and achieve KPIs.

Day-to-day tasks will include managing Meta and Google and collaborating with sales teams to ensure cohesive marketing strategies.


What You'll Do :

Plan, execute, and optimize paid performance campaigns across platforms like Google Ads, Meta (Facebook/Instagram)

Manage full-funnel marketing strategies for lead generation, acquisition, and conversion—tailored to EdTech audiences

Analyze campaign performance data, generate insights, and continuously iterate to improve CAC, ROAS, and CPL

Collaborate with creative, content, and product teams to design compelling ad creatives and conversion-optimized landing pages

Implement A/B testing strategies across creatives, copy, and targeting

Stay ahead of digital marketing trends, especially in the education and online learning sectors


What We're Looking For :  

2–3 years of hands-on experience in performance marketing or growth marketing

Prior experience working with EdTech clients or companies is strongly preferred

Proficiency with platforms such as Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation tools

Data-driven with strong analytical and reporting skills

Understanding of customer acquisition funnels, conversion rate optimization, and user segmentation

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