Consumer Insights

2 days ago

Gurugram, India BrandEigen Full time

We are looking for either (1)
1-3 years of market research experienced professionals
or (2)
young talents who are Economics or Statistics Master Degree pass-outs
of 2023 or '24 or '25 from highly acclaimed educational institutions like
Indira Gandhi Institute of Developmental Research
or
Ashoka University (including the ASP program)
or
Madras School of Economics or Delhi School of Economics
or
Narsee Monjee Institute of Management Studies
.

1) We love '
great story listeners and tellers
' who can
mesh their personal experiences with what they hear from people
and the market. We love to see these reflected in
Canva
decks &
video edits
.

2) We love '
great statistics and SPSS
' type of skills and good acquaintance with how to maximise the best out of '
Sawtooth kind of questionnaire scripting
' tools. We love excel mastery as well.

To ensure
long term best fit
, we request for a
3-6 months paid internship
before final job confirmation
.

Role:

1)   Lead and execute
qualitative or / and quantitative market research ventures
for businesses.

2) Provide
business solutions
enabled with the research evidence and the team's marketing experience.

3)   Utilise the
strengths of the team
to bring the best out of them.

4)   We would love to work with your
individual style
to bring diversity in our deliveries.

5)   The
KPIs
of your success would be all
brands and business focussed
.

You would be
co-working with ex-Unilever, HUL, GSK - Marketing and CMI professionals
to develop your edge

Responsibilities

1) Hunt for consumer white spaces for
new business development of Indian and international brands
.

2) Craft
consumer research proposals
enabled with past evidence to value-add beyond what brands & businesses want.

3)  Write
qual discussion guides / quant questionnaires
with an element of uniqueness, to bring out the unvoiced elements of people

4) 
Analyse
(
qual
) using
narrative style from stories, inductive style while connecting the dots, suggestive style while providing the so-whats
and recommendations to brands & businesses

5) 
Analyse
(
quant
) with a
pattern seeking approach from data cross-tabulations
and use a combination of
multivariate techniques like factor, cluster, discriminant or random forest kind of machine learning algorithms

6)  Craft
reports
while providing
summaries, 'so-whats' and recommendations
for growth of brands & businesses

Qualifications

1)   
Economics or Statistics Master Degree pass-outs of 2023 or '24 or '25

from highly acclaimed educational institutions like I
ndira Gandhi Institute of Developmental Research or Ashoka University (including the ASP program) or Madras School of Economics or Delhi School of Economics or Narsee Monjee Institute of Management Studies

.

2)  Should have great academic results in the masters program something like
85%+
.

3) To ensure
long term best fit
, we request for a
3-6 months paid internship
before final job confirmation
.

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