Kotak Mahindra Bank | Consumer
1 week ago
Role: Customer & Marketing Insights
Location: Goregaon, Mumbai
We are looking for a Consumer Insights professional who will design and execute market research as well as user research to drive new product development, marketing strategy and go-to-market tactics for Kotak Mahindra Bank. In this role you will work closely with the marketing, product and business team and play a pivotal role in defining the direction of different KMBL product & offerings.
Job Role:
- Working closely with cross-functional teams to identify problem statements
- Planning and implementing end to end consumer research strategies and methodologies
- Conducting qualitative as well as quantitative research relying on primary as well as secondary research
- Talking to existing and potential customers to understand their needs and behaviour
- Doing a competitor analysis to understand product offerings and features
- Devising actionable strategies from consumer insights
- Reporting and presenting your findings to drive new product development and marketing strategies
Job Requirements:
- Minimum 6 years of experience conducting qualitative and quantitative research
- Strong analytical skills to extract actionable insights from data
- Strong research skills such as moderation, preparation of Q’re/DG and effective storytelling etc.
- Strong communication and presentation skills
- MBA, MA in Design/Sociology/Psychology in a numerate discipline
- Need to have prior experience working with FMCG/Consumer Tech or any client-side company
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