Only 24h Left: Consumer
1 week ago
Location: Goregaon, Mumbai
We are looking for a Consumer Insights professional who will design and execute market research as well as user research to drive new product development, marketing strategy and go-to-market tactics for Kotak Mahindra Bank. In this role you will work closely with the marketing, product and business team and play a pivotal role in defining the direction of different KMBL product & offerings.
Job Role:
- Working closely with cross-functional teams to identify problem statements- Planning and implementing end to end consumer research strategies and methodologies- Conducting qualitative as well as quantitative research relying on primary as well as secondary research- Talking to existing and potential customers to understand their needs and behaviour- Doing a competitor analysis to understand product offerings and features- Devising actionable strategies from consumer insights- Reporting and presenting your findings to drive new product development and marketing strategies
Job Requirements:
- Minimum 6 years of experience conducting qualitative and quantitative research- Strong analytical skills to extract actionable insights from data- Strong research skills such as moderation, preparation of Q’re/DG and effective storytelling etc.- Strong communication and presentation skills- MBA, MA in Design/Sociology/Psychology in a numerate discipline- Need to have prior experience working with FMCG/Consumer Tech or any client-side company
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