Consumer & Market Insights (CMI)

1 week ago


Mumbai, India Kotak Mahindra Bank Full time

Role: Customer & Marketing Insights

Location: Goregaon, Mumbai


We are looking for a Consumer Insights professional who will design and execute market research as well as user research to drive new product development, marketing strategy and go-to-market tactics for Kotak Mahindra Bank. In this role you will work closely with the marketing, product and business team and play a pivotal role in defining the direction of different KMBL product & offerings.


Job Role:

  • Working closely with cross-functional teams to identify problem statements
  • Planning and implementing end to end consumer research strategies and methodologies
  • Conducting qualitative as well as quantitative research relying on primary as well as secondary research
  • Talking to existing and potential customers to understand their needs and behaviour
  • Doing a competitor analysis to understand product offerings and features
  • Devising actionable strategies from consumer insights
  • Reporting and presenting your findings to drive new product development and marketing strategies


Job Requirements:

  • Minimum 6 years of experience conducting qualitative and quantitative research
  • Strong analytical skills to extract actionable insights from data
  • Strong research skills such as moderation, preparation of Q’re/DG and effective storytelling etc.
  • Strong communication and presentation skills
  • MBA, MA in Design/Sociology/Psychology in a numerate discipline
  • Need to have prior experience working with FMCG/Consumer Tech or any client-side company



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