Digital marketing manager

3 weeks ago

Hyderabad, India PrimEra Medical Technologies Full time

Job Title: Digital Marketing ManagerLocation: HyderabadExperience Required: 15–20 YearsDepartment: MarketingReporting To: Head of Marketing / CEOCompany: Primera Medical TechnologiesJob DescriptionWe are seeking a seasoned Digital Marketing Manager to lead and scale our digital marketing initiatives at Primera Medical Technologies. The ideal candidate will bring deep expertise, strategic vision, and hands-on leadership to drive brand awareness, lead generation, and digital transformation into the healthcare technology space.Key ResponsibilitiesStrategic Planning: Develop and execute comprehensive digital marketing strategies aligned with business goals and market trends.Campaign Leadership: Lead end-to-end digital campaigns across platforms (Google Ads, Meta, Linked In, You Tube, etc.) to drive traffic, engagement, and conversions.SEO & SEM Management: Oversee SEO/SEM strategies to improve organic visibility and paid search performance.Content Strategy: Guide the creation of high-quality content including blogs, videos, infographics, and email newsletters tailored to healthcare audiences.Analytics & Reporting: Monitor KPIs (CTR, CPL, ROI, etc.), analyze performance data, and present actionable insights to leadership.Team Leadership: Build, mentor, and manage a high-performing digital marketing team, fostering innovation and accountability.Budget Oversight: Manage digital marketing budgets, ensuring optimal allocation and cost-efficiency across campaigns.Website Optimization: Drive UX and CRO improvements through audits, A/B testing, and technical SEO enhancements.Social Media Management: Oversee brand presence across social platforms, ensuring consistent messaging and engagement.Email Marketing: Design and execute targeted email campaigns to nurture leads and retain customers.Stakeholder Collaboration: Work cross-functionally with sales, product, and clinical teams to align marketing efforts with business objectives.Agency & Vendor Coordination: Manage relationships with external agencies, influencers, and media partners.Compliance & Branding: Ensure all digital activities adhere to healthcare regulations and maintain brand integrity.Innovation & Trends: Stay ahead of digital trends, tools, and technologies to continuously improve marketing effectiveness.Leadership Communication: Provide regular updates and strategic recommendations to senior management and stakeholders.

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