CommunicationContent manager needed in a School inCoimbatore
4 weeks ago
JOBRESPONSIBILITIES
- Willbe responsible for handling the complete communication ecosystem ofthe school and driving the brand messaging through variousonline/offlinechannels.
- Ensurethe School s USP is strongly reflected across various communicationtouchpoints.
- CreationManagement and regular updating of content events and updatesacross SchoolWebsite.
- Creatingand posting of content on school s social media handles to drivehigh engagement rate and reach.
- ManagingPress Releases and building media relations in the localmarket.
- Managingthe online brand reputation for the school through reviewgeneration &management.
- Writingregular blogs that can help drive brand interest and SEOrankings.
- Handlingall school internal communications in the form of principal updatesmonthly newsletter and other parent relatedcommunications.
- Creatingnew marketing collaterals (Brochures Posters emailers etc..) thatcan be used by marketing teams to support in various stages ofcustomer buyingcycle.
- ManagingBrand s Visual Identity across various touchpoints to ensureconsistency in brandcommunications.
- Workingwith agencies to help create new campaigns and strategies that canhelp drive admissions for theschool.
- Coordinatingwith vendors to create a repository of brand images and videos overtime formarketing.
idealcandidateprofile
- 3to 4 Years of Minimum work experience in related field ofcommunication branding andmarketing.
- Strongcontent writing skills and experience of handling brand socialmedia handles independently in previousroles.
- Goodunderstanding of the digital marketing domain and variousperformance measurement analyticsinvolved.
- Experiencein writing press releases and managing PR distribution &mediarelations.
- Goodunderstanding of branding and prior experience of working withdesigners or agencies to develop creativecollaterals.
Communication/Content manager needed for a School in Coimbatore.JOB RESPONSIBILITIES Will be responsible for handling the completecommunication eco-system of the school and driving the brandmessaging through various online/offline channels. Ensure theSchool s USP is strongly reflected across various communicationtouchpoints. Creation, Management and regular updating of content,events and updates across School Website. Creating and posting ofcontent on school s social media handles to drive high engagementrate and reach. Managing Press Releases and building mediarelations in the local market. Managing the online brand reputationfor the school through review generation & management. Writingregular blogs that can help drive brand interest and SEO rankings.Handling all school internal communications in the form ofprincipal updates, monthly newsletter and other parent relatedcommunications. Creating new marketing collaterals (Brochures,Posters, e-mailers etc..) that can be used by marketing teams tosupport in various stages of customer buying cycle. Managing Brands Visual Identity across various touchpoints to ensure consistencyin brand communications. Working with agencies to help create newcampaigns and strategies that can help drive admissions for theschool. Co-ordinating with vendors to create a repository of brandimages and videos over time for marketing. IDEAL CANDIDATE PROFILE3 to 4 Years of Minimum work experience in related field ofcommunication, branding and marketing. Strong content writingskills and experience of handling brand social media handlesindependently in previous roles. Good understanding of the digitalmarketing domain and various performance measurement analyticsinvolved. Experience in writing press releases and managing PRdistribution & media relations. Good understanding of brandingand prior experience of working with designers or agencies todevelop creative collaterals.
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