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Communication/Content manager needed in a School in Coimbatore
1 month ago
JOB RESPONSIBILITIES
- Will be responsible for handling the complete communication eco-system of the school and driving the brand messaging through various online/offline channels.
- Ensure the School’s USP is strongly reflected across various communication touchpoints.
- Creation, Management and regular updating of content, events and updates across School Website.
- Creating and posting of content on school’s social media handles to drive high engagement rate and reach.
- Managing Press Releases and building media relations in the local market.
- Managing the online brand reputation for the school through review generation & management.
- Writing regular blogs that can help drive brand interest and SEO rankings.
- Handling all school internal communications in the form of principal updates, monthly newsletter and other parent related communications.
- Creating new marketing collaterals (Brochures, Posters, e-mailers etc..) that can be used by marketing teams to support in various stages of customer buying cycle.
- Managing Brand’s Visual Identity across various touchpoints to ensure consistency in brand communications.
- Working with agencies to help create new campaigns and strategies that can help drive admissions for the school.
- Co-ordinating with vendors to create a repository of brand images and videos over time for marketing.
ideal candidate profile
- 3 to 4 Years of Minimum work experience in related field of communication, branding and marketing.
- Strong content writing skills and experience of handling brand social media handles independently in previous roles.
- Good understanding of the digital marketing domain and various performance measurement analytics involved.
- Experience in writing press releases and managing PR distribution & media relations.
- Good understanding of branding and prior experience of working with designers or agencies to develop creative collaterals.
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