Marketing/branding manager needed in a School in Coimbatore

3 days ago

coimbatore, India EducoHire Full time
Job Description
Marketing/Branding manager needed for a School in Coimbatore.

JOB RESPONSIBILITIES

  • Will be responsible for handling the complete communication eco-system of the school and driving the brand messaging through various online/offline channels.
  • Ensure the School’s USP is strongly reflected across various communication touchpoints.
  • Creation, Management and regular updating of content, events and updates across School Website.
  • Creating and posting of content on school’s social media handles to drive high engagement rate and reach. 
  • Managing Press Releases and building media relations in the local market.
  • Managing the online brand reputation for the school through review generation & management.
  • Writing regular blogs that can help drive brand interest and SEO rankings.
  • Handling all school internal communications in the form of principal updates, monthly newsletter and other parent related communications.
  • Creating new marketing collaterals (Brochures, Posters, e-mailers etc..) that can be used by marketing teams to support in various stages of customer buying cycle.
  • Managing Brand’s Visual Identity across various touchpoints to ensure consistency in brand communications.
  • Working with agencies to help create new campaigns and strategies that can help drive admissions for the school.
  • Co-ordinating with vendors to create a repository of brand images and videos over time for marketing.

 

IDEAL CANDIDATE PROFILE

  • 3 to 4 Years of Minimum work experience in related field of communication, branding and marketing.
  • Strong content writing skills and experience of handling brand social media handles independently in previous roles.
  • Good understanding of the digital marketing domain and various performance measurement analytics involved.
  • Experience in writing press releases and managing PR distribution & media relations.
  • Good understanding of branding and prior experience of working with designers or agencies to develop creative collaterals.

Requirements
Writing blogs and newsletters, handling social media, marketing

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