Creative Director

3 weeks ago

bangalore, India sugar.fit Full time
Budget Upto INR 20LPA
We are searching for a passionate Creative Director to lead our creative strategy and transform the way we reach our potential users and customers for our unique diabetes care proposition. As a key member of the marketing team, you will be responsible for conceptualizing, developing, and executing high-converting ad campaigns across digital and BTL.
Responsibilities:
Lead the creative vision and strategy for all performance marketing initiatives, ensuring brand consistency and alignment with campaign objectives.
Deeply understand the healthcare industry, target audience, and the competitive landscape.
Uplift and establish a unique and consistent design language that spans across all creative designs
Conduct market research and competitor analysis to identify differentiating creative strategies.
Conceptualize and develop compelling ad creatives (video ads, banner ads, BTL ads, social media ads) tailored for specific audience segments and marketing channels.
Collaborate closely with the marketing team, data analysts, and copywriters to ensure clear messaging and effective targeting.
Oversee the production process, maintaining high-quality standards for all creative assets.
Stay updated on the latest trends and best practices in performance marketing and healthcare advertising.
Analyze campaign performance data and make data-driven recommendations for optimization.
What are we looking for:
Minimum 5+ years of experience in a creative leadership role with a B2C brand.
Proven track record of developing and executing successful marketing campaigns across various digital and offline channels
Experience working on high scale performance marketing campaigns is a must, across different assets - video, static etc
Strong understanding of design principles and story telling, and their use for marketing campaigns, conversion funnels, and creative testing methodologies.
Excellent portfolio showcasing creative problem-solving skills and a keen eye for visual design.
Excellent communication, collaboration, and presentation skills.
Good to haves:
Experience working in healthcare and startups.
Knowledge of healthcare SEO and SEM principles.
Understanding of ethical considerations and healthcare regulations in marketing medical services.

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