AI Product Management Course Marketing Expert

2 weeks ago

india Mahesh's AI PM Community Full time

AI Product Management Course Marketing Expert


Location: Remote

Salary Range: 10+ LPA


About the Role:

We are seeking a dynamic and results-oriented Marketing Expert to drive student enrollment for our AI Product Management course on the Maven platform. You will be responsible for developing and executing a comprehensive marketing strategy to attract, engage, and convert prospective students.


Key Responsibilities:

  • Marketing Strategy:
  • Develop and implement a multi-channel marketing strategy tailored to the target audience of aspiring AI product managers.
  • Identify and prioritize key marketing channels, including social media, email marketing, content marketing, paid advertising, and partnerships.
  • Set clear goals and KPIs for marketing campaigns, and track performance to ensure ROI.
  • Promotions:
  • Plan and execute promotional campaigns to generate excitement and interest in the course.
  • Utilize various promotional tactics, such as discounts, early bird offers, webinars, and contests.
  • Collaborate with the course instructor and Maven team to create compelling promotional materials.
  • Content Marketing:
  • Create and curate high-quality content that showcases the value and benefits of the course.
  • Develop blog posts, articles, videos, and other content assets that resonate with the target audience.
  • Optimize content for search engines (SEO) to increase organic visibility.
  • Paid Advertising:
  • Manage paid advertising campaigns on platforms like Google Ads, Facebook Ads, and Ads.
  • Conduct keyword research, create ad copy, and monitor campaign performance.
  • Optimize ad campaigns to maximize conversions and minimize costs.
  • Community Building:
  • Engage with the target audience on social media and other online communities.
  • Build relationships with influencers and thought leaders in the AI and product management space.
  • Foster a sense of community among current and prospective students.

Qualifications:

  • Proven track record: 3+ years of experience in marketing, preferably in the education or technology sector.
  • Data-driven: Strong analytical skills and experience with marketing analytics tools.
  • Creative: Ability to generate innovative marketing ideas and campaigns.
  • Excellent communication:   Strong written and verbal communication skills.
  • Self-starter:   Highly motivated and able to work independently.
  • Passionate about AI and product management: A genuine interest in the subject matter will be a plus.


Education :

  •  MBA or equivalent from tier-1 college. 


Benefits:

  • Remote work: Enjoy the flexibility of working from anywhere.
  • Competitive salary: 10 + LPA
  • Impactful work:   Make a real difference in the lives of aspiring AI product managers.


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