Cyient | Industry Marketing Manager

4 weeks ago

Hyderabad, India Cyient Full time
Company Brief.
Cyient is a global engineering and technology solutions company. As a Design, Build, and Maintain partner for leading organizations worldwide, we take solution ownership across the value chain to help clients focus on their core, innovate, and stay ahead of the curve. We leverage digital technologies, advanced analytics capabilities, and our domain knowledge and technical expertise, to solve complex business problems.
With over 16,000 employees globally, we partner with clients to operate as part of their extended team in ways that best suit their organization’s culture and requirements. Our industry focus includes aerospace and defence, healthcare, telecommunications, rail transportation, semiconductor, geospatial, industrial, and energy.
Role Brief :
Anchoring Role to Drive Growth for Cyient's Healthcare & Life Sciences Business Unit
Key Accountabilities:
Lead the design and execution of service line and solutions marketing strategies and programs aimed at delivering impact across the sales funnel, from pipeline creation to conversion
Spearheaded innovative lead generation initiatives, managing all aspects of GTM activities for the Healthcare & Life Sciences unit.
Develop the positioning framework for a product, platform, or software-based service lines across industries
Collaborate with business line, service and solution, marketing, and sales teams to understand our existing customer base, buyer journeys, the value proposition, competitive environment, and service or solution differentiation to target customers and prospects
Leverage market research and competitive analysis to understand industry trends and competitive positioning in order to develop marketing strategies and programs
Create and launch content-led thought leadership programs to create brand awareness and demand generation
Utilize analytics to enhance customer segmentation and establish metrics to evaluate and track existing and new programs
Contribute and provide insight into initiatives and programs led and executed by other teams (e.g., key account planning and analyst engagement
Qualifications and work experience:
Management graduate with 10-15 years of experience with last 5 years in delivering impactful campaigns for Healthcare & Life Sciences industry
Adept Communicator effectively and engage with all stakeholders in an inclusive and collaborative manner and demonstrated leadership skills with an ability to work effectively
with cross functional teams
Exceptional analytical and quantitative problem-solving skills.

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