Growth Manager- Offline Sales

About the company: Idea to brand journey

George Bernard Shaw had once said “there is no sincerer love than love for food”. I guess that inherent love for food and that hidden desire to build a truly world class food brand always kept us thinking for that eureka moment. And that gave birth to Auntie Fung’s, a QSR brand on Asian street food in March 2015 in Bangalore.

Much has changed in the last 10 years- from that first store in New BEL Road, Bangalore to 10 stores today. While the founders till sometime back was driving most functions including Growth, Customer Experience, Branding, Ops, etc – we now strongly feel to start building a competent, energetic young, lean & hungry professionals to lead this vertical and join the leadership team of the company in fulfilling the vision of making Auntie Fung’s the face of pan-Asian cuisine in India.

Designation: Growth Manager- Offline Sales & Operations

The role: Heading the offline growth function end to end

Is custom built for the organization and encompasses 2 aspects - Customer Experience & Growth Operations . The core DNA of this resource have to be around consumer engagement, working on all operational levers that impacts customer experience, brand partnerships, local store marketing – all touchpoints driving dine-in business growth across different outlets.

Key Responsibilities:

1. Sales and Marketing:

● Own the revenue P&L for the offline/ dine-in channel for the current 3 stores (3 more planned in the next 6-9 months) in Bangalore

● Devise innovative & clutter-breaking promotional campaigns involving cross-functional teams (operations, brand, culinary, supply chain, etc)

● Working closely with dine-in aggregators (District, Dineout, etc) for insights, actions & promotions

● Take the lead and plan Local Store Marketing (LSM), BTL activations as well as in-store consumer engagement activities

● Build brand advocacy through influencer activations & consumer testimonials – build offline content to drive online virality

1. Strategic Planning and Execution:

● Develop and implement quarterly & annual growth strategies that align with the company's AOP goals and priorities.

● Identify and pursue new market opportunities in terms of identifying synergies with other brands & categories to drive offline sales, etc

1. Customer Experience and Retention:

● Enhance customer experience by identifying consumer pain-points; thereby dialling-up the customer quotient

● Co-create SOP’s along with Operational & Culinary Heads to ensure product consistency

● Implement customer feedback mechanisms to continuously improve service

● Data analytics to develop loyalty programs to retain customer, frameworks for up-sell, cross-sell and create a pull for high margin products

What is Auntie Fung’s looking for-

● 3-5 years of experience in Hospitality/F&B brand with strong dine-in presence

● Graduate from IHM or equivalent hotel management school; MBA as additional qualification will be given due weightage

● An entrepreneur at heart and is comfortable working in ambiguous environment

● Should have managed large teams in service operations

● Open to dabble across multiple teams (kitchen ops, finance, etc.) to achieve business goals

● Ability to initiate & drive expansion of existing brand or new brand in current or new geographical markets

What Auntie Fung’s will offer

● Compensation at par with industry benchmark

● ESOP for long term value creation

● A 360 degree exposure– starting from Sales & Marketing to driving CX operations to brand building

● Working closely with founders in charting out the long-term brand roadmap

● Lovely, cool weather of Bangalore

● Lip smacking Asian food for the foodie soul

We are not promising structured induction plan, clearly defined goals & objectives and a calendar clearly laid out. But what is definitely guaranteed is a fun, roller coaster ride with the founders in building that formula one racing car that dreams to run full speed (occasionally need to fix punctures & repairs without any pitstop). Basically, we are looking for that hungry, passionate, foodie soul who is ready to hustle around with the founders in building Auntie Fung’s the face of Asian street food in India. You can know more about the brand at .

So, if you are that crazy soul who is ready to be a part of this whirlwind journey, then do write to us at & . Along with your CV, do write a small paragraph about you and your dreams/aspirations.

Looking forward to hearing from you