Salesforce Marketing Cloud

4 days ago


Chennai, India HTC Global Services Full time
Salesforce Marketing Cloud

Experience: 8+ years

Location: Chennai

Notice Period: Immediate to 30 days

Job Description:

- Builds and optimizes our digital marketing programs, with a focus on creating sophisticated nurture programs for leads and customers in various segments and stages of the funnel- Builds multichannel marketing programs (email, SMS, direct mail), including working collaboratively on creative development, list management and segmentation strategies, cadence, testing, journey mapping, execution, tracking and optimization.- Works closely with the stakeholders to support the SFMC Campaign infrastructure and architecture.- Stays up to date on email and demand-gen best practices to develop clear recommendations on how to improve response rates and overall engagement- Standardizes and optimizes marketing automation processes and QA procedures to ensure flawless delivery of campaigns- Continuously monitors daily/weekly/quarterly reporting of database KPIs, including campaign performance (email / webinars / program effectiveness)- Creates and maintains best practices and documentations- Experience in relational databases, data structures, creating data schema and SQL

Interested candidates please do share your updated CV with along with below mentioned details:

Total years of Exp.:

Rel. Exp. in Marketing Automation:

Rel. Exp. in Email Marketing, Email templates:

Rel. Exp. in HTML, CSS:

Rel. Exp. in Salesforce:

Notice Period:

CTC:

E.CTC:

Current Location:

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