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Social Media Manager

2 months ago

dombivli, India HiWiPay Full time

Job Title: In-House Social Media Manager

Location: Mumbai

Job Summary: As an In-House Social Media Manager, you will be responsible for curating, creating, and managing engaging content across all our social media platforms. Your role will involve developing and implementing a comprehensive social media strategy, producing high-quality video and written content, and ensuring that all content is relevant and has the potential to go viral. You will be the driving force behind our social media initiatives and will work closely with various teams to align our online presence with our brand goals.

Key Responsibilities:

Strategy Development:

  • Develop and execute a comprehensive social media strategy to enhance brand visibility, engagement, and growth.
  • Analyze social media trends and metrics to identify opportunities and optimize performance.
  • Create and manage a content calendar to ensure consistent and timely posting across all platforms.

Content Creation:

  • Plan, script, shoot, and edit engaging video content that aligns with our brand message and objectives.
  • Write compelling social media posts, captions, and headlines that resonate with our target audience.
  • Curate high-quality visuals and graphics to complement written content.

Platform Management:

  • Manage and update all social media accounts, including but not limited to Facebook, Instagram, Twitter, .
  • Monitor social media channels for customer interactions, respond to comments and messages, and foster a positive online community.
  • Collaborate with influencers and partners to amplify our social media reach and impact.

Analytics and Reporting:

  • Track, analyze, and report on social media performance metrics, including engagement rates, reach, and conversion rates.
  • Use data-driven insights to refine content strategies and improve overall social media effectiveness.

Creative Innovation:

  • Stay up-to-date with the latest social media trends, tools, and best practices.
  • Experiment with new content formats and creative approaches to drive engagement and virality.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
  • Proven experience (3+ years) in social media management, content creation, and video production.
  • Strong proficiency with social media platforms and their respective analytics tools.
  • Excellent skills in video shooting, editing (using software such as Adobe Premiere Pro, Final Cut Pro, etc.), and graphic design (using tools such as Adobe Photoshop, Canva, etc.).
  • Exceptional writing, storytelling, and communication skills.
  • Ability to work independently and manage multiple projects with varying deadlines.
  • Creative thinking with a passion for staying ahead of industry trends.

Benefits:

  • Competitive salary and performance-based incentives.
  • Health insurance.
  • Paid time off and holidays.
  • Opportunities for professional development and career growth.
  • A vibrant and collaborative work environment.