Associate Media Manager

1 month ago


Dombivli, India Ather Energy Full time

You’ll be our: Associate Media Manager

You’ll be based at: IBC Knowledge Park, Bengaluru

You’ll be aligned with: Online Media Manager

You’ll be joining our: Marketing team


What you’ll do at Ather

  • Develop integrated media plans with agency teams primarily on digital channels.
  • Build and execute plans to lower CAC through Hyperlocal and Performance Marketing.
  • Ensure timely deployment and target delivery of live campaigns.
  • Analyze campaign performance to arrive at actionable learnings & maximize business impact.
  • Collaborate with cross functional teams to scale business contributions of owned media.


Here’s what we’re looking for

  • Strong understanding of media planning and marketing fundamentals.
  • Hands on experience with planning, buying and deployment of full funnel campaigns on biddable media, affiliates & direct publishers.
  • Deep understanding of digital media measurement and tracking tools & methodologies (Ad servers, Google Analytics, App Analytics).
  • Functional understanding of SEO/SEM/GMB best practices.


Qualification/Experience

  • Bachelor/Master Degree in Marketing/Media.
  • 2 to 4 years of media planning experience at a network media agency on B2C brands or experience of working with new age brands driving business results.
  • Experience working on automotive brands & new age brands/growing categories is a plus.


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