Profit.co | Business Development Representative

5 days ago

Nagpur, India Profit.co Full time
Objective:The BDR will play a pivotal role in driving pipeline growth by identifying and qualifyinghigh-potential leads for an OKR-focused SaaS solution. This includes building strongrelationships with C-suite executives, understanding their strategic goals, and positioning the product as a critical enabler of organizational success.

Key Responsibilities:1. Strategic Lead Generation:○ Research and target mid-market and enterprise companies (250+ employees) inthe US that would benefit from OKR tools.○ Utilize data-driven approaches and prospecting tools like

SalesNavigator, Apollo, and ZoomInfo to identify and prioritize key accounts.

2. C-Suite and Senior Leadership Engagement:○ Initiate and foster relationships with C-suite executives (CEOs, COOs, CHROs)and senior decision-makers.○ Communicate the value of OKRs in achieving strategic alignment, boostingperformance, and driving growth.

3. SaaS-Specific Lead Qualification:○ Use advanced qualification frameworks like MEDDIC and SPICED to identifycritical business challenges.○ Uncover OKR adoption barriers and map solutions to executive priorities.

4. Tailored Sales Engagement:○ Craft personalized outreach strategies leveraging industry insights, case studies,and ROI-driven messaging.○ Partner with Account Executives to set up discovery calls and demos thatresonate with C-suite agendas.

5. Cross-Functional Collaboration:○ Work with marketing to develop targeted campaigns for executive-levelengagement.○ Collaborate with product and sales teams to ensure the alignment of featureswith executive needs and concerns.

6. CRM and Reporting:○ Maintain detailed records of executive interactions and outcomes in CRMplatforms like Salesforce or HubSpot.○ Track and report on metrics like executive engagement, lead-to-meetingconversion rates, and pipeline contribution.

Key Skills and Competencies:● Proven ability to build trust and rapport with C-suite executives and Senior leaders.● Strong understanding of OKR frameworks and their strategic benefits.● Expertise in SaaS sales cycles, particularly in value-driven consultative selling.● Exceptional communication and presentation skills tailored for senior leadership.● Proficiency in using sales engagement tools (e.g., SalesLoft, Outreach) and CRMs.

Experience and Qualifications:● Bachelor’s degree● 4+ years of BDR experience, with at least 2 years targeting C-suite executives in the US market.● Demonstrated success in generating leads for SaaS products, ideally in performancemanagement or OKR tools.● Familiarity with enterprise SaaS sales, including freemium-to-paid and long-termsubscription models.

KPIs for Success:● Number of meetings scheduled weekly/monthly.● Conversion rate of qualified leads to closed deals.● Pipeline value attributed to leads.● Average time to engage with decision-makers.

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