Engagement & Retention Marketing Manager

3 weeks ago

Delhi, Delhi, India D Globalist. Full time

About D Globalist

D Globalist is a global business mobility ecosystem enabling startups and fast-growing companies to expand across borders. We bring together ventures, investors, and industry leaders from multiple regions to build a borderless world for entrepreneurs.

Role Overview

We are looking for a creative and data-driven Engagement & Retention Marketing Manager  who will be responsible for driving sustained user engagement, nurturing meaningful interactions, and building long-term loyalty within our founder ecosystem. This role requires a blend of community-focused storytelling, behavioral marketing, and lifecycle management.

Key Responsibilities

  • Design and implement engagement strategies  that encourage regular participation and activity across digital and offline touchpoints.
  • Build and execute retention marketing campaigns , including personalized communication, lifecycle journeys, and targeted re-engagement initiatives.
  • Partner with product and content teams to create campaigns  that deliver value-driven interactions, enhancing user stickiness.
  • Develop segmentation strategies  to understand different founder personas and tailor engagement accordingly.
  • Track and analyze user engagement metrics  (activity levels, churn patterns, reactivation rates) and optimize campaigns for better results.
  • Organize community-led initiatives  (discussion themes, spotlight stories, knowledge-sharing formats) that strengthen belonging.
  • Collaborate with leadership to position D Globalist as a trusted growth partner  through impactful communication.
  • Experiment with new channels, gamification tactics, and loyalty mechanisms to increase retention .

Qualifications & Skills

  • 2–4 years of experience in engagement marketing, lifecycle marketing, or retention marketing  (experience with founder/entrepreneurial ecosystems is a plus).
  • Strong understanding of customer segmentation, user journeys, and CRM automation tools .
  • Creative storyteller with the ability to craft compelling campaigns and community narratives .
  • Analytical mindset with experience in tracking engagement KPIs and drawing actionable insights.
  • Self-starter with the ability to thrive in a fast-paced, founder-first environment .

What We Offer

  • Opportunity to be part of a high-growth global platform  redefining cross-border entrepreneurship.
  • Exposure to a vibrant community of innovators, investors, and global business leaders .
  • Ownership and autonomy to design strategies  that directly shape user engagement and loyalty.
  • A collaborative environment with global growth opportunities .

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