Simpliigence - Marketing Cloud Architect - Salesforce

2 weeks ago

Bangalore, India Simpliigence Full time

Job Description


- 6+ years of experience with Salesforce Marketing Cloud or similar platforms.

- Expertise in Journey Builder, Automation Studio, Email Studio, Contact Builder, and SQL.

- Experience with REST/SOAP APIs and SSJS (Server-Side JavaScript).

- Knowledge of AMPscript for dynamic content in email campaigns.

- Strong understanding of data modeling and marketing automation best practices.

- Hands-on experience with Salesforce CRM integration.

- Ability to troubleshoot technical issues and optimize performance.

Preferred Certifications :

- Salesforce Certified Marketing Cloud Consultant.

- Salesforce Certified Marketing Cloud Developer.

- Salesforce Certified Marketing Cloud Architect.

Responsibilities :


- Conduct business analysis to understand client needs and marketing goals.


Design and implement robust Marketing Cloud solutions, including :


- Journey Builder : Craft personalized customer journeys across email, mobile, social, and web channels.


- Automation Studio : Build automated workflows for triggered emails, lead nurturing, and more.


- Email Studio : Design and execute high-converting email campaigns with a focus on deliverability and engagement.


- Contact Builder : Manage audience segmentation and data quality for targeted campaigns.


- Leverage SQL to extract and analyze marketing data for insightful reporting.


- Integrate Marketing Cloud with other platforms using REST/SOAP APIs and SSJS.


- Create dynamic email content using AMPscript.


- Champion data modeling best practices for optimal campaign performance.


- Integrate Marketing Cloud with Salesforce CRM for seamless data flow and enhanced customer insights.


- Troubleshoot technical issues and proactively optimize platform performance. Develop and deliver training materials for internal teams and clients.

(ref:hirist.tech)

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