Product Marketing Specialist

6 days ago

Chennai, India Klenty Full time

About Klenty:

Klenty is a leading Sales Engagement Platform that empowers sales teams to execute personalized outreach across multiple channels, including email, calls, LinkedIn, and SMS. Our platform helps sales professionals secure more replies and book more meetings with cold prospects. Over 4,000 sales teams, including companies like Chargebee, Fitbit, Oracle, and Gartner, trust Klenty to automate their sales outreach process, allowing them to focus on building meaningful relationships with prospects.

About the Klenty Team:

At Klenty, we are a group of learners, problem solvers, and creators dedicated to mastering our craft and making a significant impact. Our mission is to build software that salespeople love, making their work enjoyable and helping them achieve mastery in their roles. We believe in constant learning, ownership of work, and creating an environment where every day feels like Friday.

Role Overview:

We are expanding our Product Marketing team to support our growth strategy, which includes enhancing product features, entering new market segments, and driving business growth. The Product Marketing Specialist will play a critical role in developing product positioning, crafting educational content, and driving the go-to-market (GTM) strategy.

Key Responsibilities:

  • Product Positioning: Develop product positioning and messaging that resonates with target customers and differentiates Klenty from competitors.
  • Content Creation: Conceptualize and produce educational content, including blog articles, videos, and landing pages, to help users understand how Klenty solves their pain points.
  • Value Proposition: Design value proposition canvases for product features and translate them into compelling content.
  • Customer Engagement: Engage with customers to create case studies, use case pages, and ebooks that showcase Klenty’s value.
  • Competitor Analysis: Conduct in-depth competitor analysis to develop competitive landing pages and ebooks.
  • Email Marketing: Develop and execute email marketing strategies to nurture subscribers and drive product sign-ups.
  • Cross-Functional Collaboration: Work closely with GTM and product teams to create product marketing collateral.

Required Experience & Qualifications:

  • Experience: Minimum of 1 year of experience in product marketing, preferably in a B2B SaaS company. Freshers with relevant skills and a strong learning mindset are also encouraged to apply.
  • Marketing Skills: Proven experience in creating marketing plans, including strategy development, customer research, competitive analysis, and product messaging.
  • Customer Insight: Strong understanding of buyer behavior and the ability to translate technical content into marketing material.
  • Communication: Excellent written and verbal communication skills with a keen eye for detail.
  • Copywriting: Proficiency in copywriting for landing pages, email campaigns, and other marketing materials.
  • Collaboration: Ability to collaborate effectively with cross-functional teams, including product management, operations, sales, and marketing.
  • Education: Bachelor's degree or equivalent experience.

Skills & Competencies:

  1. Fluent English Communication: Ability to speak and write clearly and fluently in English, engaging effectively with a global audience.
  2. Storytelling: Skill in crafting compelling narratives that address customer pain points and showcase solutions.
  3. Copywriting: Ability to write persuasive and engaging content for various marketing channels.
  4. Product Knowledge: Quickly learn and understand Klenty’s product features and use cases.
  5. Problem-Solving: Creative thinker who can develop solutions to customer challenges.
  6. Calm Under Pressure: Ability to manage stress and maintain composure in a fast-paced environment.
  7. Self-Learner: Comfortable in a dynamic, unstructured environment where learning on the job is key.
  8. Multitasking: Highly organized and capable of managing multiple projects simultaneously, with strong prioritization skills.

Why Join Us:

  • Impactful Work: Contribute to a product that transforms how sales teams engage with prospects.
  • Growth Opportunities: Work in an environment that encourages continuous learning and career development.
  • Collaborative Culture: Be part of a team that values creativity, problem-solving, and collaboration.
  • Flexible Work Environment: Enjoy a hybrid or remote working arrangement that fits your lifestyle.

Application Instructions:

To apply, please submit your resume along with a cover letter detailing your experience and why you’re a great fit for this role. We look forward to hearing from you

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