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Marketing Specialist

2 months ago

Chennai, India Pacific Data Integrators Full time

Job Summary: The Marketing Specialist will be responsible for developing and executing comprehensive marketing strategies to enhance our brand presence and drive lead generation in the data management and analytics domain. This role requires expertise in email marketing, content marketing, and social media marketing. The ideal candidate will have a strong academic background and proven experience in the IT services sector. Key Responsibilities: 1. Email Marketing 2. Content Marketing 3. Social Media Marketing 4. Campaign Management 5. Market Research and Analysi s Qualifications: Bachelor’s degree in Marketing, Communications, Business, or a related field. A master’s degree is a plus. Minimum of 2-5 years of experience in marketing, specifically in email marketing, content marketing, and social media marketing within the IT services industry. Proficiency in marketing automation tools (e.g., HubSpot, Marketo), email marketing platforms (e.g., Mailchimp), content management systems (e.g., WordPress), and social media management tools (e.g., Hootsuite, Buffer). Strong analytical skills with experience in Google Analytics, SEO tools (e.g., SEMrush, Ahrefs), and social media analytics. Excellent written and verbal communication skills with a keen eye for detail. Ability to create engaging and compelling content tailored to different audiences. Understanding of data management and data analytics concepts and how they apply to business solutions is a huge plus but not mandatory.