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Brand Manager | A leading Gen Z fashion apparel brand

3 months ago

bangalore, India WinnerBrands Full time
About the employer :
The brand is a real-time fashion company serving Gen Z across India. It celebrates diversity and individualism and enables Gen Z to express themselves through the latest fashion trends that are accessible and affordable to all. They bring
products that are unique, different and a little bit extra The employer is building a new-age workplace that fosters creativity,promotes inclusiveness and brings the best out of the employees. They are committed, ambitious and hardworking and offer a space for you to flourish, develop and take your career to the next level.
Key Responsibilities:
1. Brand Strategy Development:
• Develop and implement comprehensive brand strategies that align with brand's vision and business goals.
• Collaborate with cross-functional teams to ensure consistent brand messaging across all channels.
2. Marketing and Promotions:
• Plan and execute marketing campaigns that enhance brand visibility and engagement.
• Oversee the creation of promotional materials and content for both online and offline channels.
• Monitor and analyze campaign performance, making data-driven adjustments as needed.
3. Buying and Merchandising:
• Work closely with the buying and merchandising teams to curate collections that reflect brand identity while reflecting current trend.
• Ensure product assortments align with brand positioning and marketing strategies.
• Analyse sales data and market trends to inform future buying decisions.
4. Online and Offline channel Management:
• Develop strategies to enhance the customer experience in both online and offline channel
• Ensure brand consistency and quality across all retail touchpoints.
• Collaborate with e-commerce teams to optimize design elements across stores and digital interfaces.
5. Agency Collaboration:
• Act as the primary liaison between the brand and external agencies, ensuring alignment and execution of brand strategies.
• Manage agency relationships to deliver high-impact campaigns and creative assets.
6. Market and Consumer Research:
• Conduct market research to stay informed about industry trends, consumer behaviour, and competitive activity.
• Utilize insights to refine branding strategies and identify new opportunities.
7. Budget Management:
• Develop and manage the brand budget, ensuring efficient allocation of resources.
• Track expenses and ROI for all branding activities.
Qualifications:
• Bachelor’s or Master’s degree in Marketing, Business or a related field.
• Minimum of 3-4 years of experience in brand management
• Proven experience in an agency setting with a focus on fashion or retail brands
• Strong understanding of both online and offline retail environments
• Demonstrated expertise in buying, merchandising, and marketing
• Excellent communication, leadership, and project management skills
• Creative mindset with a strategic approach to problem-solving
• Proficiency in market analysis and data-driven decision-making
• Ability to thrive in a fast-paced, dynamic work environment
About WinnerBrands:
At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at