Lead – Brand Marketing

4 days ago

Bangalore City, India JOKER & WITCH Full time
Designation: Lead – Brand Marketing & PRReporting to – Co-Founder, Chief Brand & Product Officer Company: JW BRANDS PVT LTDBrands: JOKER & WITCH ( | TEEJH ( – Bangalore, India ABOUT USJOKER AND WITCH is a New-Age Watch & Jewellery brand for men & women, offering minimal, unique and trend-setting global styles at affordable prices. Our product designs are inspired by international trends, celebrity looks, and high street styles. TEEJH is an Ethnic Jewelry brand fully owned by its sister concern JOKER AND WITCH. We are a start-up based out of Bangalore with an enthusiastic young team and are looking for candidates who are ambitious, problem solvers and most importantly, hungry for enormous learning.

We are seeking an innovative and experienced Lead of Brand Marketing & PR who specializes in modern, fast-paced content marketing strategies and organic growth tactics. This role is crucial for enhancing our brand positioning, reach and driving consumer engagement through dynamic and strategic marketing approaches. The incumbent will be responsible for managing all the brand marketing activities for Joker & Witch and Teejh along with driving key alliances, Influencer strategy, PR etc.

Roles & Responsibilities: 1. Brand Strategy & Marketing:- Develop and execute a holistic Brand marketing strategy in accordance with the Brand DNA and be the guardian for a strict adherence to brand communication and brand book guidelines. - Drive organic marketing efforts to enhance brand visibility and engagement without reliance on paid advertising. Develop strategies that leverage SEO, social media, and other channels to grow organic reach effectively.- Define and refine Joker & Witch and Teejh’s brand positioning within the D2C landscape, ensuring that our brands stand out in a competitive market and resonates deeply with our consumer base.- Oversee the development of marketing materials, blogs and brand messages across platforms.2. Social Media & Content Marketing: - Spearhead the development and implementation of a comprehensive high-velocity content marketing strategy, focusing on creating and disseminating engaging, relevant, and topical content that resonates with our target audiences, increases brand awareness and fosters community growth across all platforms. Ensure content is optimized for both speed of production and impact.- Manage social media content calendars, planning and executing engaging videos and posts to maintain a consistent and impactful brand presence on all platforms.- Ideate & create high-quality, original content for Instagram & other social channels, ranging from fashion tips & trends, category and product awareness, contests, behind-the-scenes, and visually appealing creative Instagram posts etc- Monitor social media analytics, track performance metrics, and leverage insights to optimize content strategy, improve engagement, and drive channel growth.- Stay updated on social media trends, algorithm updates, and best practices for content creation and collaboration to continuously innovate and enhance the brand’s presence on the platforms. 3. Influencer Marketing: - Lead influencer marketing activities for both brands including campaign ideation, influencer onboarding, managing existing influencers and execution of end to end campaigns.- Cultivate relationships with fashion influencers, content creators, and brand ambassadors to collaborate on Instagram & youtube to amplify brand’s message and reach new audiences.- Evaluate & onboard influencer marketing agencies to ensure wider reach for the brand’s communication- Lead influencer & celebrity gifting activities during festive season. 4. Brand Alliances & Collaborations : - Lead, negotiate & execute strategic brand partnerships & collaborations, co-branded content campaigns, and joint promotional initiatives on social mediums, website and other properties to maximize brand exposure, drive customer acquisition and generate buzz in the industry. 5. Media & PR- - Lead the entire media & PR alliance in coordination with an agency and internal stakeholders. 6. Creative Supervision: - Work very closely with the creative lead to ensure that brand creatives and communications are

strongly aligned with overall organizational goals.- Work with the digital marketing team to ensure the right selection of creatives, videos and copy for brand ads, whatsapp and email communications. 7.

Team Management:- Lead and inspire a young team of marketing professionals, fostering a culture of creativity, collaboration, and continuous improvement.- Work closely with internal marketing and creative teams to craft and execute marketing campaigns that align with our brand's voice and goals.- Collaborate cross-functionally with marketing, creative, and merchandising teams to ensure brand consistency and alignment with business objectives across all content formats.8. Market Research: - Analysis of the competition, and to devise/create key benchmarking indicators and/or competitive reports to stay ahead of the competitive curve.

Desired Candidate Profile: 1. 5-10 years of Brand Marketing experience in verticals such as fashion, retail, luxury goods, beauty, food or E-Commerce.2. Expertise in developing and implementing effective content marketing and organic growthstrategies.3. Excellent understanding and execution of Brand & marketing communication concepts.4. Strong creative aesthetics and awareness of fashion industry.5. Strong experience working with marketing/advertising agencies, overseeing campaign development and execution, and ensuring consistent brand messaging6. Possesses a “hands-on” approach and an ability to multitask in a fast paced start up environment7. Proficient in Creative suites such as Adobe photoshop, Illustrator, Corel draw etc 8. Excellent communication & negotiation skills, essential for building internal and external

relationships.9. Deep understanding of brand positioning strategies, particularly within the D2C domain.10. Exceptional leadership skills with the ability to manage and mentor a dynamic marketing team.11. Candidates based out of Bangalore, and willing to join immediately will be given preference12. Bachelor degree required, NIFT & MBA graduates will be given preference.What We Offer:A leadership role at the forefront of the fashion accessories industry, with significant opportunities to impact our brand's growth and consumer engagement.A dynamic, supportive work environment that encourages innovation and values a proactive approach to marketing.Competitive salary and comprehensive health benefits

  • Brand Marketer

    2 weeks ago

    Bangalore City, India Nymble Full time

    About UsNymble builds cooking robots that live inside your kitchen and cook food for you completely autonomously. Nymble robots use Artificial Intelligence enabled Computer Vision to consistently and reliably cook the best food for our users See it in action: is a fast-growing Series-A funded startup backed by Tier-1 VCsincluding Accel Partners, Waterbridge...

  • Lead – Brand Marketing

    1 week ago

    bangalore, India JOKER & WITCH Full time

    Designation: Lead – Brand Marketing & PR Reporting to – Co-Founder, Chief Brand & Product Officer Company: JW BRANDS PVT LTD Brands: JOKER & WITCH ( www.jokerandwitch.com) | TEEJH ( www.teejh.com) Location – Bangalore, India ABOUT US JOKER AND WITCH is a New-Age Watch & Jewellery brand for men & women, offering minimal, unique and...

  • Lead – Brand Marketing

    7 days ago

    bangalore, India JOKER & WITCH Full time

    Designation: Lead – Brand Marketing & PRReporting to – Co-Founder, Chief Brand & Product OfficerCompany: JW BRANDS PVT LTDBrands: JOKER & WITCH ( | TEEJH ( – Bangalore, IndiaABOUT USJOKER AND WITCH is a New-Age Watch & Jewellery brand for men & women, offering minimal, unique and trend-setting global styles at affordable prices. Our product...

  • Lead – Brand Marketing

    6 days ago

    bangalore, India JOKER & WITCH Full time

    Designation: Lead – Brand Marketing & PRReporting to – Co-Founder, Chief Brand & Product OfficerCompany: JW BRANDS PVT LTDBrands: JOKER & WITCH ( | TEEJH ( – Bangalore, IndiaABOUT USJOKER AND WITCH is a New-Age Watch & Jewellery brand for men & women, offering minimal, unique and trend-setting global styles at affordable prices. Our product...

  • Lead – Brand Marketing

    7 days ago

    bangalore, India JOKER & WITCH Full time

    Designation: Lead – Brand Marketing & PR Reporting to – Co-Founder, Chief Brand & Product Officer   Company: JW BRANDS PVT LTD Brands: JOKER & WITCH ( | TEEJH ( Location – Bangalore, India   ABOUT US JOKER AND WITCH is a New-Age Watch & Jewellery brand for men & women, offering minimal, unique and trend-setting global styles at affordable...

  • Lead – Brand Marketing

    1 week ago

    bangalore, India JOKER & WITCH Full time

    Designation: Lead – Brand Marketing & PRReporting to – Co-Founder, Chief Brand & Product Officer Company: JW BRANDS PVT LTDBrands: JOKER & WITCH (www.jokerandwitch.com) | TEEJH (www.teejh.com)Location – Bangalore, India ABOUT USJOKER AND WITCH is a New-Age Watch & Jewellery brand for men & women, offering minimal, unique and trend-setting global...

  • Marketing Branding Consultant

    8 hours ago

    Bangalore City, India SafeStorage Full time

    Company DescriptionSafe Storage is India’s leading storage solution provider with 7.5 lakh sqft storage space in Bangalore, Hyderabad, Chennai, Pune, Mumbai and Delhi. Since 2015, Safe Storage offers secure storage solutions for household, commercial, and office goods with state-of-the-art security facilities. The company prioritizes safe, secured, and...

  • Digital Media

    1 week ago

    bangalore, India An established digital payment solution brand Apply for this job Full time

    About The brand is one of India’s most used digital payment apps that allow users to Pay bills,recharge, send money, buy gold, invest and shop at their favorite stores. Founded in 2015 the app started with payment solutions and soon set foot into financial services and wealth management. The company’s current value is at $1.7B and is funded by 4...

  • Performance Marketing Lead

    1 week ago

    bangalore, India Eridium Digital - Digital Marketing Agency Full time

    Eridium Digital is a Digital Marketing company, we help brands - see, shape, and act on opportunities. Driven by insights and data we decipher the consumer intent, delivering sophisticated Integrated brand presence and targeted campaigns across Search, Social, AI driven Display in sync with Marketing Technologies. We help brands to enhance their value across...

  • Manager - Brand Marketing, Louis Philippe

    2 weeks ago

    Bangalore City, India Aditya Birla Fashion and Retail Ltd. Full time

    Experience- 5 to 7 yearsEducation- MBA and abovePreferred skills- Brand Marketing, Retail Marketing, ATL, BTL Key Result Areas Impact the Brand Financials Monitor the marketing budget and expenditureMonitor % Sales from new developments/innovations in current category or a new categoryWar on CostsUnderstand, Define & Continuously track evolving consumer...

  • Social Media

    3 weeks ago

    Bangalore City, India Brand Scale - Up Inc. Full time

    Hiring for: Brand Scale-Up Inc.Location: Dasarahalli (near Manyata Tech. Park), North Bangalore Designation:Social Media & Influencer marketing executiveExperience: 1-2 yearsSalary : 30K 40K depending upon competencyJob Overview:We’re looking for a talented Social Media & Influencer Marketing Executive to boost our brand’s online presence. You'll manage...

  • Head of Brand Marketing

    3 weeks ago

    bangalore, India KNR Management Consultants Full time

    We are seeking a seasoned professional for the role of Head of Brand Marketing at a leading company in the Personal Care industry. This role will initially be based in Coimbatore for the first 8-11 months, with the possibility of relocation to Bangalore or another metropolitan area later. Extensive travel across India is expected. Please find below mentioned...

  • Brand Marketer

    3 weeks ago

    bangalore, India Nymble Full time

    About UsNymble builds cooking robots that live inside your kitchen and cook food for you completely autonomously. Nymble robots use Artificial Intelligence enabled Computer Vision to consistently and reliably cook the best food for our usersSee it in action: is a fast-growing Series-A funded startup backed by Tier-1 VCs including Accel Partners,...

  • Head of Brand Marketing

    2 weeks ago

    bangalore, India Healthify Full time

    We are seeking an innovative and experienced Head of Brand Marketing who specializes in modern, fast-paced content marketing strategies and organic growth tactics. This role is crucial for enhancing our brand positioning and driving consumer engagement through dynamic and strategic marketing approaches, particularly in the B2C and D2C sectors.Key...

  • Head of Brand Marketing

    7 hours ago

    Bangalore, India Healthify Full time

    We are seeking an innovative and experienced Head of Brand Marketing who specializes in modern, fast-paced content marketing strategies and organic growth tactics. This role is crucial for enhancing our brand positioning and driving consumer engagement through dynamic and strategic marketing approaches, particularly in the B2C and D2C sectors. Key...

  • Brand Marketer

    3 weeks ago

    Bangalore, India Nymble Full time

    About Us Nymble builds cooking robots that live inside your kitchen and cook food for you completely autonomously. Nymble robots use Artificial Intelligence enabled Computer Vision to consistently and reliably cook the best food for our users See it in action: Nymble is a fast-growing Series-A funded startup backed by Tier-1 VCs including Accel...

  • Brand Manager

    2 weeks ago

    Bangalore City, India Nalli Silk Sarees Pvt. Ltd. Full time

    About the Position:Nalli is growing rapidly in both online and offline expansion and we are looking for a talented creative and entrepreneurial marketing professional with strong experience in brand management, creating and executing marketing strategies and coordinating large-scale marketing campaigns with sales objectives. We are looking for a creative and...

  • Head of Brand Marketing

    1 week ago

    bangalore, India Healthify Full time

    We are seeking an innovative and experienced Head of Brand Marketing who specializes in modern, fast-paced content marketing strategies and organic growth tactics. This role is crucial for enhancing our brand positioning and driving consumer engagement through dynamic and strategic marketing approaches, particularly in the B2C and D2C sectors. Key...

  • Head of Brand Marketing

    1 week ago

    bangalore, India Healthify Full time

    We are seeking an innovative and experienced Head of Brand Marketing who specializes in modern, fast-paced content marketing strategies and organic growth tactics. This role is crucial for enhancing our brand positioning and driving consumer engagement through dynamic and strategic marketing approaches, particularly in the B2C and D2C sectors.Key...

  • Marketing Branding Consultant

    7 days ago

    bangalore, India SafeStorage Full time

    Company Description Safe Storage is India’s leading storage solution provider with 7.5 lakh sqft storage space in Bangalore, Hyderabad, Chennai, Pune, Mumbai and Delhi. Since 2015, Safe Storage offers secure storage solutions for household, commercial, and office goods with state-of-the-art security facilities. The company prioritizes safe, secured, and...