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Manager - Trade marketing & Brand Communication

2 months ago

gurugram, India Knauf Full time

JOB TITLE: Manager - Trade marketing & Brand Communication


Knauf stands for opportunity . We know that opportunity looks different to each person, and we are proud that we see opportunity in everyone. This exciting role within the Knauf India could be the perfect next opportunity for you to build a unique career, in a values-led culture with a clear purpose of making tomorrow a home for all of us.

We are a global manufacturer of construction materials and within our Group, our 41,500 team members in 90 countries across 300 sites provide a huge opportunity for anyone with ambition and energy. We value everyone's contribution equally and we ask that you bring your whole self to work, to enrich the business further, as together we achieve more in a safe and inclusive environment.

Knauf India is proud to be part of the Knauf Group. We have a 15+ year heritage in Gypsum board manufacturing and have big plans for the future. Our global reach in 90 countries continues to grow and we are looking for passionate, ambitious people to help us achieve our goals. We are all led by the same core values and believe in the powerful potential of large companies to have a positive impact on the world. We are now looking for another team mate to join us in Gurugram office as Manager - Trade Marketing & Brand Communication.

Can you say ‘yes’?

Do you treat your colleagues with respect?

Do you always have the customer in mind?

Do you act with future generations in mind?

Do you like to seek out opportunities to grow and develop?

Do you have a proven track record of delivering results?

To contribute in business growth through various initiatives around MarCom/PR/Brand/Trade Marketing, which are aligned with business expectation and supporting stakeholders towards common goal of the organization


What you’ll be doing:

  • Develop and strategize overall marketing plan, brand positioning and manage the marketing budget for the organization
  • Create & maintain the premium positioning of the brand, fostering brand preference in the minds of customers of both types, Retail & Projects
  • Lead the complete brand transition from USGKnauf to Knauf
  • Work with global/ regional brand teams to learn global guidelines & execute at the local level, keeping country regulatory requirements in mind
  • Oversee and manage external agencies, including creative/ brand agency & PR agency
  • Work closely with cross-functional teams such as sales, technical, specification, product management, trade marketing, manufacturing plants and legal teams to align marketing efforts with overall business strategies; keeping customer centricity in mind
  • Lead and implement Net Promoter Score (NPS) and Customer Satisfaction (CSAT) programs in the organization
  • Develop creatives, selling tools and run campaigns to promote existing & new products/systems across all platforms (social media / print media / Inshop etc.)
  • Plan, strategize, and execute media activities through PR agency
  • Content development, editorials, Knauf journals, leadership profiling etc.
  • Conceptualize & execute engagement events, conferences, exhibitions, and trade shows
  • Oversee product packaging and branding efforts
  • Collaborate with the logistics department to ensure timely delivery of marketing materials for in-demand services and products
  • Generate leads through various marketing activities
  • Work closely with the CSR committee to plan and execute various programs
  • Oversee trade marketing initiatives and build CPT culture in the organization



What we’d love for you to have:

We are interested in you as a person: your attitude, behaviors and values. As long as you have the willingness to learn anything you need for the role that you don't already have, we'd love to speak to you. If you have experience in the following areas – this is an added advantage:

MBA in Marketing, with 10+ years of experience in MarCom/PR/Brand/Trade Marketing role.

Experience in process driven organizations having premium positioning in market, preferably MNC (preferred industries – Construction & Building material industry)

We’ll provide:  

• A competitive salary

• Benefits

• Medical Insurance

What happens next?

We appreciate that your time is precious and applying for a new job can be a lengthy process - so we have committed to replying to your application within Seven working days.