Sales Manager

3 weeks ago

Madurai, India Thiagarajan Agro Products Pvt Ltd Full time

Product Category: Ready-to-Cook (Wet Batter, Chapathi, Parotta, etc.)
Industry Preference: Dairy Industry / Frozen Foods / FMCG (Convenience Foods)
Experience Required: Minimum 3 years

Roles & Responsibilities

Sales Strategy & Business Development

  • Develop and execute sales strategies to achieve monthly, quarterly, and annual sales targets.
  • Identify new business opportunities across retail outlets, supermarkets, modern trade, Horeca (Hotels, Restaurants, Catering), and institutional sales.
  • Expand the distributor network and ensure effective coverage across assigned territories.
  • Conduct regular market visits to identify gaps, understand customer needs, and enhance product availability.

Channel & Distributor Management

  • Appoint, develop, and manage distributors, Stockists, Direct Outlets for effective market penetration.
  • Ensure distributors maintain adequate stock, timely billing, and smooth logistics operations.
  • Monitor distributor performance, ROI, and ensure adherence to company policies.

Team Leadership & Coordination

  • Lead, train, and motivate a team of Sales Executives/Field Officers to achieve sales objectives.
  • Conduct regular team reviews, set clear performance KPIs, and track achievements.
  • Coordinate with marketing, production, and supply chain teams to ensure product availability and timely delivery.

Market & Customer Engagement

  • Build strong relationships with key accounts, retailers, and modern trade buyers.
  • Drive product placements, in-store promotions, sampling, and other trade marketing activities.
  • Gather customer feedback, resolve complaints, and improve customer satisfaction.

Sales Analysis & Reporting

  • Track primary and secondary sales performance across all regions.
  • Analyze market trends, competitor activities, and pricing strategies to recommend corrective actions.
  • Prepare detailed MIS reports and present sales forecasts, achievements, and gaps to management.

Candidate Requirements

  • Education: Graduate in any degree
  • Experience: Minimum 3 years in RTC, Dairy, Frozen Foods, or FMCG (Ready-to-Cook or similar product categories).
  • Proven experience in distributor handling, market development, and sales growth achievement.
  • Strong knowledge of FMCG distribution models – General Trade, Modern Trade, and Institutional Sales.
  • Good communication, negotiation, and interpersonal skills.
  • Analytical mindset with problem-solving abilities.
  • Willingness to travel extensively within assigned regions.

Key Skills

  • Direct Sales & Distribution Management
  • Channel Development & Retail Expansion
  • Modern Trade / General Trade Sales Handling
  • Business Development & Key Account Management
  • Team Leadership & Distributor ROI Management
  • Sales Planning, Forecasting & Reporting

Job Type: Full-time

Pay: ₹25, ₹51,643.10 per month

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