Marketing Program Manager/Associate
3 weeks ago
Our robotics and mixed reality technologies and expertise allow users to connect and innovate between the digital and physical worlds. In addition, Brainlab technologies power the collection of structured long-term data and medical registries. Through the neuroscience of play, Brainlab advances clinical training and education, promoting the adaptation to technological advances and creating digital models of complete interventions. Our digital ecosystem is an open interface and forms a framework for third parties to accelerate innovation in other clinical areas as well.
Brainlab systems are established in around 6300 hospitals in 120 countries to offer doctors and patients better treatment possibilities. At the forefront of health technology for over 30 years, the company headquarters are in Munich, and we employ around 2200 people of 85 nationalities in 25 locations.
Marketing Program Manager/Associate
This role covers the South Asia market including India, Nepal, Bangladesh and Sri Lanka and is critical to Brainlab long term growth plans for the Region. We are looking for people with a passion for technology, high energy individuals who have a proven track record of working closely with KOLs, creating innovative campaigns, have a strong orientation for execution excellence and possess exceptional communication skills. An appreciation for creating clinical differentiation, ability to maximize resources and experience with leveraging digital marketing tools is highly desirable. This is an exciting opportunity which requires a dynamic individual with the capability to zoom in and out often. Working independently without too much supervision and traveling extensively within and outside the country are expected.
Your responsibilities would include the following:
Market analysis: Continuously monitor and analyze the regional market with regional Sales team; Provide market feedback to Product Managers (HQ) on regular basis and incorporate findings into regional marketing plan; Analyze and monitor sales forecasts, project pipeline and historical installed base; share and discuss findings with Sales and develop conclusive marketing strategies and programs; Analyze coverage of service contracts - Regional marketing plan: Develop assigned product specific parts of regional marketing plan, including detailed budgets and actions plans - Marketing campaigns / product launches: Design and execute campaigns/launches as determined in marketing plan; ensure marketing activities are designed as comprehensive campaigns
Marketing Collateral: Develop marketing collateral in cooperation with Marketing Communications based on digital content and product specific marketing plans produced by Product Management in headquarters. Adjust messaging to regional specifics; provide Marketing Communications with completed briefings/marketing plan; ensure content is up-to-date throughout product lifecycle
Sales Tools Evaluation: Monitor the effectiveness of provided sales tools (i.e. PowerPoints, collateral etc.) and report back to Regional Marketing Manager/Director
Marketing Events / Tradeshows: Work with Regional Marketing Manager/Director and Sales to develop event concepts, using the exhibition briefing template (products, messaging); contribute to internal and external pre and post-event marketing (such as customer invitations); complete event report, using event report template; monitor follow-up actions after event
Reference sites: Work with application consultants to maintain and develop new reference sites relationships and clinical cooperation sites. Develop and implement reference site programs including customer product training, speaker training, clinical papers, etc.
Key account management: Work closely with Sales to help with strategic selling by designing sales programs, hospital targeting (national accounts, key accounts) in the assigned product area
Sales Training: Identify sales training needs, coordinates and implements sales training programs in collaboration with Sales and Product Management (HQ). Actively drive scheduling of field visits by Product Management
Customer training courses: Responsible for planning and executing customer training courses in own product area
Interfaces: regional Marketing Manager/Director, Sales Directors, Product Managers (HQ), Strategic Marketing, Marketing Communications - Monitor product success: work together with Product Manager (HQ) to monitor financials such as revenue, forecasts, profitability
The Successful Applicant
You should come with about 6-12 years of experience in a marketing role with a medical technology company preferably with high end Medical equipment
Candidates with a background of Neurosurgical, Spine, Radiation products will be preferred.
Excellent interpersonal skills and a high work ethic are a must have for the role.
You should be self-driven, self-organized and should be able to perform with minimal supervision.
Extensive travel is to be expected.
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