PPC Manager

2 weeks ago


noida, India Infihire Full time
PPC CampaignManagement: Developimplement and optimize paid search and display advertisingcampaigns across various platforms including Google Ads Bing AdsLinkedIn ads and social mediachannels.Conductcomprehensive keyword research to identify relevant andhighperforming keywords forcampaigns.Createcompelling ad copies and design effective landing pages to enhancecampaign conversionrates.Monitorcampaign performance conduct A/B testing and adjust strategies tomaximize clickthrough rates conversion rates and overallROI.BudgetManagement: ManagePPC budgets effectively allocating funds strategically acrosscampaigns to achieve client goals andobjectives.Implementbidding strategies and adjustments based on performance data tooptimize campaign spending and deliver costeffectiveresults.PerformanceAnalysis andReporting: Analyzecampaign data generate insightful reports and provide actionablerecommendations toclients.Monitor keymetrics such as CTR conversion rates quality score and ROI toidentify trends and opportunities forimprovement.Present campaign results and strategies clearly and effectively toclients demonstrating the value delivered through PPCinitiatives.ClientCollaboration: Actas the primary point of contact for clients understanding theirbusiness objectives and marketinggoals.Collaborateclosely with clients to align PPC strategies with broader digitalmarketinginitiatives.Providestrategic recommendations and proactively identify opportunities toenhance clients online presence andperformance.StayUpdated andInnovate: Stayinformed about industry trends emerging technologies and newfeatures on digital advertisingplatforms.Experimentwith new PPC techniques and tools to enhance campaign performanceand stay ahead of thecompetition.Qualifications: Bachelors degree in Marketing Business or relatedfield.Provenexperience managing successful PPC campaigns preferably in anagencysetting.Proficiencyin Google Ads Bing Ads Linkedin Ads and social media advertisingplatforms.

clientcollaboration,reporting,paid search,industry trends,googleads,campaigns,budget management,display advertising,business,adcopywriting,bing ads,marketing,ppc campaign management,performanceanalysis,ppc,linked-in ads,landing page design,biddingstrategies,digital marketing,social media advertising,a/btesting,keyword research,linkedin ads,strategicrecommendations


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