PPC Executive

2 months ago

Noida, India Red Web Raising Full time

**Company Overview**:
Red Web Raising is a digital marketing agency that helps businesses grow their online presence through various digital marketing strategies. We specialize in SEO, PPC, social media marketing, content marketing and web design services. Our digital marketing company specializes in digital marketing solutions to businesses. We use latest tools and techniques to help our clients improve their online visibility and achieve their business objectives in a short period of time.

**Key Responsibilities**:
**Campaign Management**:

- Create, manage, and optimize PPC campaigns across platforms such as Google Ads, Bing Ads, and social media advertising including Facebook ads, Instagram ads, Twitter and LinkedIn ads.
- Monitor campaign performance, budgets, and ad placements to ensure maximum ROI.

**Keyword Research**:

- Conduct thorough keyword research to identify relevant and high-performing keywords for campaigns. Remove Negative keywords to get the maximum benefits from the campaign.
- Continuously refine and expand keyword lists based on performance and market trends using latest tools.

**Ad Creation and Testing**:

- Develop compelling and effective ad copies that resonate with the target audience.
- Set up A/B tests for ad variations to determine the most effective messaging and design.

**Bid Management**:

- Monitor and adjust keyword bids to achieve optimal ad positioning and cost per click.
- Utilize bid management tools and strategies to maximize campaign performance**.**

**Audience Targeting**:

- Define and refine audience segments based on demographics, interests, and behavior.
- Implement audience targeting strategies to reach the most relevant users.

**Landing Page Optimization**:

- Collaborate with the web development team to ensure landing pages are optimized for conversions and aligned with ad messaging.

**Ad Extensions**:

- Utilize ad extensions effectively to enhance ad visibility and provide additional information to users.

**Conversion Tracking and Reporting**:

- Implement and maintain conversion tracking to measure the success of campaigns.
- Generate regular reports on key performance metrics and provide insights for optimization.

**Competitor Analysis**:

- Monitor competitor PPC campaigns and identify opportunities for differentiation and improvement.

**Budget Management**:

- Monitor daily and monthly budgets to ensure campaigns are operating within designated limits.
- Provide recommendations for budget allocation based on performance trends.

**Stay Abreast of Industry Trends**:

- Keep up-to-date with the latest trends and changes in the PPC landscape to adapt strategies accordingly.

**Collaboration and Communication**:

- Coordinate with the client, designers, and developers to ensure consistent messaging and branding across campaigns during the campaign.
- Communicate effectively with team members and provide updates on campaign performance.

**Qualifications**:

- Bachelor's degree in Marketing, Advertising, or related field (or equivalent work experience).
- Proven experience in managing PPC campaigns, preferably with Google Ads and other platforms.
- Familiarity with PPC tools and platforms such as Google Ads, Bing Ads, and Facebook Ads Manager.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Strong attention to detail and ability to manage multiple campaigns simultaneously.
- Proficiency in Excel or Google Sheets for data analysis and reporting.
- Excellent communication and teamwork skills.
- Ability to work independently during night shifts and collaborate with a remote team.

**Salary**: ₹15,000.00 - ₹25,000.00 per month

**Benefits**:

- Leave encashment

Schedule:

- Day shift

Ability to commute/relocate:

- Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- total work: 2 years (preferred)
- Google Ads: 2 years (preferred)

License/Certification:

- Google Ads Certification (preferred)

**Speak with the employer**
+91 7827974233

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