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PPC Executive

2 months ago

Noida, India Crewman Solution Private Limited Full time

**Job Summary**: We are seeking a highly motivated and detail-oriented PPC Executive to join our digital marketing team. As a PPC Executive, you will be responsible for managing pay-per-click (PPC) advertising campaigns across various platforms to drive traffic, leads, and conversions for our clients. Your expertise in keyword research, ad copywriting, bid management, and campaign optimization will play a critical role in achieving our clients' marketing objectives.

**Responsibilities**:

- Develop and implement PPC strategies to achieve client-specific marketing goals and maximize ROI.
- Conduct keyword research and analysis to identify relevant and high-performing keywords for each campaign.
- Create and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, and social media channels.
- Write compelling ad copy that aligns with clients' brand messaging and encourages clicks and conversions.
- Perform A/B testing of ad creatives, landing pages, and ad placements to improve campaign performance.
- Monitor and analyze campaign performance data, including click-through rates, conversion rates, and cost per acquisition.
- Adjust bidding strategies and budget allocation to optimize campaign performance and achieve client KPIs.
- Conduct competitive research to identify opportunities and trends in the industry.
- Collaborate with the content and design teams to ensure alignment between PPC campaigns and other marketing efforts.
- Stay up-to-date with the latest trends and best practices in PPC advertising and digital marketing.

**Requirements**:

- Bachelor's degree in Marketing, Advertising, or a related field.
- Proven experience in managing PPC campaigns on Google Ads and other platforms.
- Strong understanding of keyword research, bid management, and campaign optimization techniques.
- Familiarity with PPC tools and platforms, including Google Ads, Bing Ads, and social media advertising.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Excellent written and verbal communication skills.
- Detail-oriented and highly organized, capable of managing multiple campaigns simultaneously.
- Google Ads certification is a plus.
- Knowledge of Google Analytics and other web analytics tools is beneficial.

**Job Types**: Full-time, Regular / Permanent

**Salary**: From ₹20,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

Ability to commute/relocate:

- Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 1 year (required)

Work Location: In person

**Speak with the employer**
+91 7827508545

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