PPC Executive

1 month ago


Noida, India Simran Shri Shri International Pvt. Ltd Full time

**PPC Manager - Job Description**

We are looking for a Paid Ad Expert to run PPC campaigns and monitor paid search budgets. In this role, you should be well-versed in principles of search engine marketing (SEM) including Google Ad Words, Bing Ads, Facebook Ads and other onlinepaid mediums. You should also be analytical and good with numbers. Your goal will be to ensure our online marketing effortshave the highest possible return on investment (ROI.)

Specific responsibilities:

- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search/display platforms (e.g. Google Ad Words, Bing, Facebook)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts & Ad Words.
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce risk of click fraud
- Keep abreast of PPC and SEM trends.

Managing daily operations of the paid accounts:

- Perform daily account management and of pay per click accounts on Google Ad Words, Facebook, Bing and other

platforms for a variety of clients.
- Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression

share, quality score and other important account metrics.
- Manage and maintain updates for large keyword lists.
- Provide creative copy suggestions and graphical ad templates.
- Assist in the management of Display network placement lists on Ad Words and through other contextual advertising

platforms.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display

network, and other facets of paid search in accordance with client goals.
- Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid

search marketing initiatives.
- Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid

search initiatives.
- Keep pace with search engine and PPC industry trends and developments.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of

importance in accordance client goals.
- Monitor and evaluate search results and search performance across the major search channels.
- Communication to team and management on project development, timelines, and results.
- Work closely with the other team members to meet business goals.

**Salary**: ₹20,000.00 - ₹25,000.00 per month

Schedule:

- Day shift

Ability to commute/relocate:

- Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work (required)


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