Social Media Marketing Manager

1 day ago

Gurugram, India Elite Corporate Solutions Private Limited Full time

Job Description – Manager: Social Media Marketing


Location:
Gurgaon, India


Experience Required:
4–6 years


Department:
Digital Marketing


Employment Type:
Full-time

About the Role

We are looking for an experienced
Social Media Marketing Manager
to take ownership of our entire spectrum of social media platforms and digital campaigns. The role requires a strategic, creative, and analytical professional who can strengthen our digital presence in the healthcare sector.

Key Responsibilities

Social Media Strategy & Execution

  • Develop, implement, and manage social media strategies across Instagram, Facebook, and LinkedIn.
  • Create engaging, creative, and high-quality content aligned with brand objectives.
  • Plan and execute monthly social media calendars, reels, stories, and campaigns.

Advertising & Campaign Management

  • Manage Meta Ads campaigns (Facebook & Instagram) with focus on lead generation and ROI.
  • Monitor and optimize ad performance, targeting, and budget allocation.
  • Collaborate with SEO and Paid Marketing teams for integrated campaigns.

Analytics & Reporting

  • Track key metrics (reach, engagement, conversions) and prepare weekly/monthly reports.
  • Use insights to optimize campaigns and content strategy.

Team Collaboration & Management

  • Coordinate with design, SEO, and content teams for cohesive brand messaging.
  • Supervise junior social media executives/interns and ensure timely deliverables.

Brand Building & Engagement

  • Strengthen the organization's digital presence in the healthcare sector.
  • Engage with online communities, respond to queries, and build brand trust.

Requirements

  • Bachelor's/Master's degree in Marketing, Digital Media, or related field.
  • 4–6 years of experience in Social Media Marketing (healthcare/agency background preferred).
  • Hands-on experience with Meta Ads Manager and LinkedIn campaigns.
  • Strong understanding of content creation, copywriting, and digital storytelling.
  • Proficiency in analytics tools (Facebook Insights, LinkedIn Analytics, Google Analytics).
  • Creative thinker with ability to manage multiple projects in a fast-paced environment.
  • Excellent communication and leadership skills.

What We Offer

  • Opportunity to lead the entire social media and digital marketing spectrum for a growing healthcare brand.
  • Creative freedom with measurable impact on international engagement.
  • Collaborative work environment with SEO, Paid Marketing, and Creative teams.
  • Competitive salary with performance-based incentives.

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