Head of Growth
2 weeks ago
of users in their local languages. With over 30,000 contributors and a mobile-first approach, we are
revolutionizing how India consumes news.
Role Overview:
Way2News is looking for an experienced Head of Growth to lead our user acquisition and
performance marketing efforts. The ideal candidate will have 8+ years of experience in growth
marketing, managing large budgets, and optimizing Cost Per Install (CPI).
Manage and optimize large budgets across multiple performance marketing platforms
including Google Ads, Facebook Ads, DV360, and more.
Focus on reducing Cost per Install (CPI) while scaling user acquisition.
Have hands-on expertise in Google Analytics, Singular, AppsFlyer, or similar tools, with
strong analytical skills to drive data-driven decisions.
Ability to join immediately and take charge of scaling Way2News to new heights.
Key Responsibilities:
Lead growth strategies across Google Ads, Facebook Ads, DV360, and all major
performance marketing platforms.
Optimize user acquisition funnels and campaigns to maximize growth at scale.
Manage large advertising budgets, focusing on efficiency and results.
Utilize strong analytical skills with platforms like Google Analytics, Singular, AppsFlyer,
and other MMPs to drive data-backed decisions.
Key Qualifications:
8+ years of experience in growth or user acquisition.
Proven track record in handling large budgets and optimizing campaign performance.
Hands-on expertise with Google Ads, Facebook Ads, DV360, and other performance
marketing tools.
Immediate availability to join.
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